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Video Production Producer
Video Production Producer: The Perfect Match
Brainiac is here to deliver with our incredible Video Production Producer and a team of sharp, savvy creatives recruited depending on your project needs.
Hiring a video production producer is crucial. They bring together the production team and take you through the entire video production process. Their communication skills are top-notch, as those who can take you from the beginning all the way to the final video have incredible interpersonal skills and technical knowledge.
Booking an appointment with Brainiac's lead video production producer is step one in helping your brand create an incredible video and increase visibility. With thousands of commercials and social videos under our belt, Brainiac is the right choice for your video marketing needs.
What Makes a Video Production Producer the Right Choice for a Brand?
Many video production companies exist in the United States and Canada. However, video production is extremely nuanced. A Video Production Producer is not just a supervisor or a creative. The Video Production Producer oversees the creation of video content; makes recommendations on the strategy for distributing the content and understands how to keep the video on brand and appropriate for the product throughout.
They know the right kind of people to hire and understand every portion of the process in taking a brand from start to finish.
Different Types of Video Production Producers
Determining who your production company will be can feel complex. But it actually is incredibly simple. The first thing to look at is what they specialize in. You might want to avoid Video Production Companies that do EVERYTHING.
If their site has a bunch of wedding and real estate clips, it is less likely they will be specialists in marketing. Sure, they can make your video look nice. But can they create a good commercial, explainer video, or social media video?
At Brainiac, we only do three things yet we do them well: Brands with products, SAAS Explainers and Social Media Videos for brands and corporations. That's it. And we are darn good at all three.
The Importance of a Video Production Producer as a Go-To Asset for a Brand
Using the same video production producer saves time and money when you can return to the company over and over. For consumer brands, finding a brand voice specific to the video(s) is key, and using the same producer time and time again will allow that brand voice to further develop and shine, without starting from scratch with new creatives each time.
Consistency In Brand Voice
Consistency is style, brand voice and sometimes even actor selection is key. When you find a producer who understands how to produce your content on a budget you can afford, stick with that video production producer.
They are not a dime a dozen. They are often, a diamond in the rough. Brainiac has developed a fantastic system for client intake and onboarding that allows you to give us the information needed to create the pitch-perfect video and then work with you directly to get the best results.
Time Efficiency
Trying to produce video internally over and over can be a nightmare for your company. And starting from scratch with a new team every time typically means devoting up to ten hours each time. Refreshing your content every year if you are a B2B or SAAS is key to gathering new clients, and if you are B2C you might consider ordering new content on a monthly basis.
Brainiac offers bulk video production services that allow you to release content regularly at exceptionally affordable rates. Returning to the same Video Production Producer each month allows the producer to more efficiently deliver your content and track what is working and what needs changes. Large amounts of video content are key for successful marketing campaigns. And Brainiac makes this goal possible for you.
Advantages of Using a Video Production Producer Over DIY Approaches
One of the most important aspects of marketing your product, service, or brand is video. And the quality of the video is integral to the positioning of your product. Quality is not just determined by a talented cameraman and an effective video isn't determined simply by the video's production value or visual quality.
This is where an incredible Video Production Producer comes into play. The ability to provide quality visuals is important. Writing well-conceived messaging is also key. Yet it takes the resources as well.
Access to actors, locations, and other necessities make hiring a Video Production Producer a key part of our plan. Brainiac takes you from start to finish on the entire process. You don't have to know everything, because we do.
Best Practices
Live action is the essential thing to know. Unless your brand is a cartoon on TV, then don't use cheap cartoons to sell it. Secondly, the best practices change for each type of videos. For Brand Videos, shoot on a cinema camera in locations where the actual product is going to be used by people who look like your target buyer.
Casting and brand voice is everything here. if the product is about having a good time, the voice should be fun and casual. If the product is about making life more comforting, the voice should be comforting.
If the product is about efficiency, then make the voice strong, academic, and efficient in delivery. This goes not just for the actor's performance and writing but for the visuals. How cluttered the frame is with objects. How spacious the design feels. All of these things are important factors.