Types of Video Content That Drive Results

There are many types of videos for marketing you can use to support your strategies, and each serves a unique purpose. Don't try to let one video do everything, or try to use one video on all platforms. Every platform and every type of video has it's own best practices.

1. Product Videos & Commercials

Product videos should show products in action, and typically, star the types of people you want to buy the product. Integrating relatable lifestyle shots is also key. Demonstrate the product’s features in the context of slick imagery and visuals or sharp storytelling.

Let potential customers see how it works. If the product video is meant for Amazon pages and other shopping destinations, avoid calls to action and too much text. If it is meant for YouTube and Progommatic, fill it with words that motivate sales.

2. Explainer Videos

Explainer videos are great for businesses offering products or services that require explanation or evening a tutorial feel. These videos simplify complex concepts and communicate how your product or service works in an easy-to-understand format. The old-school way of Explainers has in many ways fallen out of fashion. Cheap cartoons and whiteboards are not always as effective as they used to be. Creating explainers that are life-action is a much better way of getting viewers to pay attention in many cases.

Explainer videos are helpful for industries like technology, SaaS, and finance. In these fields, the value may not be clear to potential customers. Well-crafted explainer videos help position your brand as a problem solver and build customer confidence.

3. Brand Videos

Brand videos are designed to showcase your company’s mission, values, and personality. They can also feature a suite or range of products, yet the mission here is brand recognition and loyalty. These videos often tell a story, and use entertainment to bond with the audience.

When done right, brand videos help humanize your company and create the following products or services. They’re effective at fostering long-term relationships with customers and reinforcing brand identity.

4. Social Media Videos

Think of social media videos as calling to check up on your best friend. The way you text someone little jokes every day when you care about them. Social Media Videos are something you want to pay attention to carefully, and in some cases, more resources should be allocated to social media than any other form of advertising.

You can use advertising funds to build a following and create brand recognition and then release the videos on a regular basis to create redundancy with that audience that pushes purchases. Release a new video every few days when you can. Brainiac has bulk video packages that feature actors being funny, and cool and promoting your brand - between 15 to 30 videos released per month. Book a consultation and learn more about effective social media strategies.

Why work with a Video For Marketing company?

Creating high-quality videos requires specialized skills and an understanding of all of the various platforms best practices. Brainiac takes you from start to finish in creating the videos and can offer fantastic advice on where to run the videos, and what the best practices are per platform.

Other types of production companies may be trained in making something look good, but dont expect your local wedding videographer to know all of the best practices and be able to carry your production from start to finish.

• Expertise: Brainiac brings 25 years of experience to your video productions. They can handle everything from concept development to final edits and even assist with optimization and social strategy.

• Quality: Brainiac uses cinema cameras and lighting for your commercials and is well-trained in providing proper UGC-style videos for your socials. Plus, you can get all needs taken care of in just one order, offering bulk rate video packages for brands that need their content on YouTube, Streaming, Socials and Product pages.

• Efficiency: Depending on how many orders are in the queue, turnaround times often within four to six weeks of you approving the script and cast.

The Video Production Process: From Concept to Completion

Creating a successful video involves several phases, each contributing to the overall quality of the final product. Understanding this process ensures that your video production stays on track and aligns with your marketing strategy.

Pre-Production: Planning Your Video

This phase is crucial for setting the foundation of the video. It includes:

• Defining the Purpose: Decide what message you are delivering and where you are delivering it..

• Scriptwriting: Brainiac takes all of your notes on messaging and factors in your brand voice to creat a video, or more often, an entire suite of videos. Script should be optimized for each platform and use keywords that your audience would be most likely to use when searching for a solution that your product solves.

• Storyboarding:

• Casting, Location and Logistics: Brainiac handles everything, giving you great options to choose from for casting. We offer several different types of free locations and many options for locations at reasonable rates.

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Production: Filming the Video

The production phase involves capturing the footage. The focus here should be on delivering high-quality video and sound. Elements to keep in mind include:

• Lighting: Lighting and visual style is important to the Brainiac team. At Brainiac, we look at your brand voice and take into account your overall messaging to design the right lighting style for your marketing video.

• Camera Angles and Shots: Delivering the right angles and shots is key. If you have specific requests, let the director know on the front. end and it will be included in the script and planning.

Post-Production: Editing and Refining Your Video

Post-production is where the raw footage is transformed into a finished product. This phase includes:

• Video Editing: Timing is everything, and at Brainiac the editing is one of the most crucial parts of the process. A fantastic edit is what drives comedy, drama, entertainment, and even brand trust.

• Visual Enhancements: From graphics to color grading to titles, an equal focus must be put on all aspects of the post-production process in order for an ad to feel professional.

• Optimization: Optimize the video for various platforms, including social media, your website, and email campaigns. This often involves creating different versions for many of the platforms and using well-researched keywords within the script itself.

Optimizing Video Content for Search Engines

Search engine optimization (SEO) isn’t just for written content. Video content can also benefit from SEO strategies to increase its visibility. Here are several ways to optimize your video for search engines:

• Title: Use a clear, descriptive title that includes relevant keywords.

• Description: Write a detailed description of the video, incorporating keywords and phrases that have high search volume and low competition as stated on SEMRush and TubeBuddy.

• Tags: Include tags that reflect the content of the video. This helps search engines categorize and recommend your video to the right audience.

• Thumbnails: Create an eye-catching thumbnail that encourages users to click on your video

Brainiac will take you through the entire process of creating a great suite of videos for marketing purposes. Book an appointment below today.