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Video Production For Corporate
Video Production For Corporate: A Necessity In Business
You need Video Production For Corporate entities that is clear, crisp, extremely professional, and puts brand integrity at the forefront of all information..
Video production for corporate purposes is an important tool for communication and marketing. Brainiac Pictures takes you from Start to Finish with writing, casting location scouting, shooting, and editing. You can participate in all forms of planning through Zoom and WhatsApp. This helps you maintain your brand voice and integrity throughout the video production process.
One of the most expensive parts of running a corporation is training. The other is customer acquisition. Using Video Production For Corporate Communication and Marketing is not just crucial for positioning, but is essential for cost savingsas well.
What Makes a Corporate Video Effective?
Hundreds of factors make a corporate video effective. The best advice is to hire a good video production company that understands your brand and management team. Effectivity depends on:
Messaging
You must deliver the message with clarity. You must structure it with the overview and primary purpose at the beginning. It must be quick to move from point to point and not waste time.
Format
The format for corporate videos is usually to use a host or voice-over. If it is a sales communication video, a host is an absolute necessity. Including storytelling (sometimes using light stock footage) to communicate benefits and features is key. If the video is for internal communication, focus on features and tutorial information in the most concise way possible.
Video Quality & Brand Voice
Before your audience hears a word out of anyone's mouth, they will notice the quality of the video. Whether or not the brand's voice and style is clearly represented is the second thing they will notice. If something feels off from what they know of the brand or if the production value is bad (such as whiteboard videos or cheap cartoons) they are likely not just to skip the video, but to skip working with you.
Professional lighting and editing are as essential as crisp writing when determining credibility. Brainiac writes your scripts with your brand voice in mind, and uses the best cameras, motion graphics, and current corporate communication trends to deliver a professional presentation of the information you seek to share.
Know Your Audience
If you own a company or work in marketing, you probably know a lot about your target buyer. If you are the head of human resources, you already know everything about your staff. If you are the director of operations, you know who is in the chain of command that needs your information.
Make sure to convey this to your scriptwriter, so they use the proper tone and style when communicating with that audience.
Communicate Your Intentions
Strong calls-to-action (CTA) and relevant bullets on all information. Know the objective of the video and deliver what is necessary for you to reach that goal. Whether it is sales or tutorial, push the viewer in the direction you need them to go.
Different Types of Corporate Videos
Video production for corporate purposes encompasses many different formats. The format you choose depends on the goal of your video and the platform the video will be shown on. Is the video internal communications or for external sales or tutorials? Below are the different types of corporate videos.
1. Explainer Videos
Explainer videos are concise presentations designed to clarify complex concepts or products. In most cases, Explainer Videos also work as a sales tool for either B2B or B2Cc products or services. These videos are very important in introducing new services or technologies. They are typically between sixty seconds and three minutes long, and when discussing software feature screengrabs of the user interface.
2. Tutorial Videos
Tutorial Videos show you how to use a product or complete a task with or on behalf, of the corporation. Tutorial videos can be used internally or externally. Internal videos help HR train employees. External videos teach buyers how to use a product or service. In many cases,m tutorials and explainers require multiple sections to deliver information.
This is why Brainiac offers Video Production at bulk rates, allowing you to order a different video for each section of information, task or service provided. Many companies order ten videos in one simple package, which allows them to retain their viewers across the entire suite.
Viewers hate watching videos that are longer than three minutes or cover to many topics in the same video. So utilizing and overview video and a video that targets each service can be very helpful.
When the tutorial or explainer is also being used as a sales tool on YouTube or elsewhere, there are many SEO benefits to doing a multi-video package.
3. Internal Communications Videos
Internal communications videos allow organizations to reach all stakeholders and employees in the most cost-effective way. Sharing updates from leadership or showcasing employee achievements, these videos are meant to train, inspire,, and help clarify messages within the organization.
Time is money when employees are on the clock, and requiring employees to share broad messaging with each other rather than view content that is well-planned and presented is a waste of money.
4. Promotional Videos
Corporate Promotional videos allow teams to market products or services directly to consumers or businesses. They are typically more informational than a commercial, cutting through the noise to present valid points on why the business or consumer should work with the corporation.
These videos are often similar to explainers, showing a combination of the user interface for product usage shots and a host giving valuable information so the audience can make an informed decision.
5. Brand Vision Videos
In many cases, a brand's story is what sets them apart from the pack. Knowing the motivation behind the creation of the product can build excitement and trust in the audience. Oftentimes, the audience wants to relate to the company's creators or the brand itself. Knowing where the idea came from and how it plays out can build a relationship between the audience and the brand beyond just the singular purchase.
6 Recruitment Videos
Your potential employee is not as easy to find these days. And even. if you find them, can you convince them that you are the right place for them to invest their time and effort? Ever since the great resignation of 2021, workplace culture has become one of the number one selling points for recruiters.
Opportunities for advancement, training, and incentivization are also key selling points, and having videos for the company that explain exactly what it will be like to work at and excel with your company, can be the make-or-break factor in obtaining the best workforce.
How Corporate Videos Differ from Consumer Videos
Corporate videos and consumer videos are two very different styles of video. Consumer videos typically are flashier, faster, and feature a lot more emotion, whether funny or dramatic. they are meant to push the sense. Corporate videos are meant ot push information in a trustworthy way, and often times flashier and faster does not mean better.
Keeping brand integrity at the forefront while following precise best practices and content structure is very important in these cases. Brainiac serves corporate videos that focus on promoting a company’s brand, products, or services to other businesses, stakeholders, or potential investors.
The focus is usually on professionalism, corporate identity, and strategic messaging. In contrast, creators design consumer videos for individual consumers, making them more informal and engaging. This does not mean a corporate video cannot be engaging. When you seek information, have it presented in clear ways with attractive actors, slick motion graphics and light amounts of storytelling, you will be engaged.
Key differences ikey differences between corporate and consumer videos include:
Target Audience: Corporate videos typically target businesses and professionals, while consumer videos seek to reach consumers.
Content Style: Corporate videos are typically more formal and informational; while consumer videos are usually factoring in entertainment, storytelling or visual hooks.
Purpose: Corporate videos seek to push stakeholders or other businesses to make informed decisions. Consumer videos work to entertain and engage in a way that can directly sell products.
How Many Companies Use Corporate Videos?
HubSpot claims “over 70% of corporations use video as a marketing tool.” Companies use corporate videos to increase brand awareness and offer product demonstrations. They are also used as training materials for internal communications, and investor relations.
The type of corporate video and voice it is written in is always determined by goal and of course, the platform it will run on.
YouTube: Corporate videos made for YouTube require a get-to-the-point approach. Structure the important information, including who the buyer is, right at the top. Let the audience know the content is relevant to them by calling them out in the beginning. Packing the video with relevant keywords is also a good idea for organic travel.
Vimeo: Vimeo is where you would host the video if you plan to embed it on your web page and do not have a host that serves video. Known for its high-quality video hosting capabilities, Vimeo is fantastic for embedding, yet not as good as YouTube for viral travel and organic discovery. The advantages are Vimeo videos do not have ads or end cards promoting other videos and channels. The disadvantage is no one goes to Vimeo looking for content.
Social Media Platforms: Corporations often share content on platforms like LinkedIn (for professional networking), Facebook (for broader outreach), Instagram (for visual storytelling), and Twitter (for quick updates).
Company Websites: Many organizations host corporate videos directly on their websites to enhance user experience and provide visitors with valuable insights about the company.
Email Marketing Campaigns: Embedding video content in email newsletters can significantly increase engagement rates.
The Importance Of Video Production For Corporate Marketing
The importance of corporate videos cannot be overstated. They reach people in a way text cannot. You can share your video in emails, on Facebook, and on Linkedin posts. Most readers expect a video when they visit a website, and adding them to your messaging efforts on LinkedIn and in other places is likely to reach people who are burnt out on reading for the day.
There are also major SEO benefits to using videos. Search engines prioritize video content in search results; so making sure you have high-quality video alongside your other marketing materials online can be crucial when it comes to people finding you.
Advantages of Corporate Videos Over Text-Based Content
One big issue, is people don't read. They grow impatient when confronted with thousands of words. A well-made corporate video packed with motion graphics and a live host, is likely to retain them long enough for you to share the information you need them to see.
Video content is always going to be more dynamic and aggressive in communicating, as it has the ability to combine music, visual imagery and brand voice to achieve itself messaging. Using real actors to communicate the information builds trust, likability and helps with audience retention.
Beyond audience retention is information retention. How much of the information does a viewer or reader retain. This in part, depends on the way that information is delivered.
Studies indicate that people retain information better when presented through audio visual materials compared to just reading text. Even text books often rely on pictures and pie charts. Yet to really drive the point home, humans learn best from other humans. If this was not the case, students would be handed books or computers and never needs a teacher.
Consider this theory when commissioning a corporate video. A real person giving the information is far more likely to be remembered than just voice over and some cheap cartoon. Video can evoke emotions through that resonate with viewers on a personal level—especially when using real people in the video to convey the information.
How Corporate Videos Help External Relations
Reaching potential customers with your brand video is crucial. And for businesses, traditional Live Action Video Production For Corporate Objectives is a critical part of their brand identity and success stories.
From streamlining sales pitches and developing consumer interest to gathering potential investors, Corporate videos help advance external relations in one of the most efficient and widespread ways available.
Well-produced corporate video content serves as effective communication with all stakeholders and potential buyers during a product launch or any marketing campaign. They are known to greatly improve public perception when they feature transparency and provide clarity about the brands' offerings.
