Video Production Advertising
Video production advertising is key to your brand's success
No matter how big or small the brown is the audience expects to gather information about the brand or product via video. They are unlikely to read long-winded articles. They’re often unlikely to even look at the package.
You need great video production advertising to promote your product or service, and that means a production team behind your heavily branded video with a great content strategy. Brainiac can deliver high-quality video ads for your product and brand.
Video production advertising versus print and web copy
For things such as fashion and cars, print still works for very large companies, seeking widespread visibility. However, if you are not spending hundreds of millions of dollars on a national print campaign, video production advertising can reach a large group of people very quickly in a way that allows them to click one single button to start the process of making a purchase.
It is unlikely that someone is going to see your brand of product in print and type in the website the first time they see it. It takes so much effort to purchase a product after discovering it in print.
Products that are available online and have videos where you can quickly click to the store work best for new brands. It is far easier to make a decision that leads to a to purchase in a click to buy scenario under a video ad.
You have to see it to believe it
Pictures speak 1000 words. Videos can oftentimes speak 10,000 words even when the volume is not on. The potential customer needs to be able to see the quality, how it integrates with their lifestyle and people whom they can relate to using it. A large amount of other information can be captured in a single video. Make it easy for your audience to know everything about you.
A deeper understanding of features and value
Videos allow the viewer to see every detail of the product close up and presented in a professional way. Choosing video production as your main source of advertising means you can call out each feature with title cards while voiceover promotes the overall usability of the product.
The video has to look very professional, have fantastic lighting, and incredible actors. Your advertisement will automatically help the viewer determine whether or not the product is great simply based on the quality of the video.
Brainiac will create for you an entire suite of quality, top-notch message-sending video advertisements in a variety of formats that allow you to reach the viewers where they are.
Our packages include promotions for broadcast YouTube streaming, and all social media platforms ranging from professional videos to user-generated content,
Free exposure via shareable content
If the product is something really unique videos are more likely to be shared on sa ocial media platform. Think about it, have you ever shared a basic advertisement? But when someone you know has been looking for a solution to a problem or simply loves a particular type of product, and you see the best solution or a cool version of it ? That's when you are likely to share it with them.
Social media is an incredible place for products to move from one person to the next via recommendations provided to the video. Explain the product well and show it in a very relatable light..
Using humor and transparency for your product is also known to increase the share factor. Want a lot of free views? Make a video that makes people laugh. Once to close buyers who are already aware of your product? Create a sense of urgency within the shareable content.
Improvements to overall SEO performance
Packing your videos with the right keyword is known to improve organic discovery, and the amount of time that the viewer spends watching your video will directly impact the SEO of your website and product in search engines worldwide.
Potential for audience interaction
More sales are generated in the comments of a video than you could ever imagine. Having a member of your team respond to people's comments on the video can quickly develop a relationship with your potential buyer. When it moves from comments to messages oftentimes, it increases the likelihood of a high ticket sale.
When people can actively like, comment and share your media, that feeling of interaction is likely to create a greater desire for your product. It also allows the members of your team to interact with them and further develop the relationship between the brand and consumer.
Multiple ways to reach the same person
With technology that allows you to use pixels on your website to target a viewer, Facebook and YouTube have fantastic targeting options. Ordering a suite of video advertisements allows you to retarget the same consumer on multiple platforms, multiple times.
It can take a buyer who is actually interested in that type of product several times to see the brand before they actually are inspired to make a purchase.
Youtube Shorts, TikTok and Instagram provide incredible options and are better for creating long-lasting loyal followings. For these formats, keeping videos to 15 seconds or less in many cases is the right move.
Having a combination of both professional and user-generated content that avoids the swipe is also very wise. Social media is meant to be social, not just a one-way relationship. Use videos to ask audience members questions and encourage interactions.
Having advertisements made specifically for each type of platform and reaching those viewers on all platforms is absolutely integral to your brand's success.
Book a consultation and make it happen
It all starts with a fantastic set of video advertisements. From pre-production of your video content through casting, shooting, and post-production, Brainiac takes every step of creating your video campaign very seriously.
Your live-action video should promote sales and increase brand awareness. We keep an eye on all details of the process and keep you informed along the way. Create a fantastic video production advertisement to reach the masses with brainiac by booking an appointment today.