COMEDY COMMERCIALS
Video Ad Production
Video Ad Production for products and brands
The search for incredible video ad production is now over. Brainiac looks at your product, your audience, and all of the other details surrounding your brand to help you determine the best approach to your video production.
We take you from start to finish with writing, casting, providing the locations, directing, shooting, editing and even optimizing the video for organic discovery on YouTube and other social media platforms.
High-quality commercial video production is a key component in increasing brand awareness when marketing your product or service. Your video content should look amazing, star fantastic actors, and communicate your core message throughout, both visually and with words.
Brainiac takes your Video Ad Production very seriously and has its eyes on every aspect of your brand message from pre-production through post-production to create a video that engages audiences and pushes them toward making a purchase.
Decisions you need to make when planning your video ad production.
What, where, and why
First, let your production team know what the product is that you’re selling along with what platforms you would like the product to be shown on. Also help us understand the objective of the video if it is more than just selling the product. Are you looking for brand awareness? Are you looking to build a following to retarget the viewer and sell more products? Your core message must be clearly defined during the scriptwriting phase, and Brainiac can help you do that.
Where do you want the video to run?
Determining what platforms helps you understand everything from what type of camera the video is shot on to how long the video is. East platform has different best practices and each platform is known for different types of content and audience types. Brainiac can help you make the right platform choices once we learn a little bit more about your product and what type of audience you are looking to reach.
Is the product for B2B or BTC?
Business-to-business product videos are a very different format than business-to-consumer products. Each of these types of video ad productions has its own best practices, as well as the best places for the advertisement to run. Brainiac can help guide you through all of the best practices during a zoom consultation, where we will help you define your target audience, the best structure for your videos script, and the best visuals and platforms you can use to reach your goals.
B2B advertising
If you plan to sell your product to businesses, your approach will likely be more conservative in style. It is also typically a very different structure in terms of how the messaging hits. Speaking directly to the audience as opposed to storytelling is often the right route.
LinkedIn is a great place for promoting your video to other businesses via group postings. You can also promote through messages to specific people that you’re looking to do business with.
Giving the video a tutorial feel and placing it on YouTube often allows people to organically discover your product. Your video may pop up when they are searching for answers to the problems that your product solves.
Of course, running the advertisement with LinkedIn ads, YouTube ads is helpful. And putting the video on your landing page with search engine ads is great as it allows for retargeting. These are just a few of the ways that you can reach people with your video advertisement.
One recent development is programmatic streaming. In many cases it allows you to choose the streaming show that you want your business-to-business advertisement to run on. These are known to have a very inexpensive per-view-cost and very specific audiences.
B2C advertising
When making a business-to-consumer ad, make sure that the ad is as entertaining and captivating as possible. Showing the product in everyday life with actors similar to people who would purchase your product is a necessity. Lifestyle, shots and product shots in general are key to helping the audience visualize using the product.
Your B2C video ad production should be tailored to the platform that you plan to run on. Of course, broadcast television and cable TV are great for 30-second ads. While YouTube and Facebook can allow for longer widescreen, professional-looking advertisements.
For TikTok and Instagram anywhere between eight seconds to 30 seconds is recommended, depending on whether you are running paid ads or want the video to travel organically.
Step one
Book a consultation with your Director. Give them the broad strokes of your product share link and photos and help them understand how quickly you need the video completed. Typical turnaround times are somewhere between 4 to 8 weeks but can oftentimes happen much quicker.
Step two
Fill out your client dashboard. This is one easy-to-fill-out Google sheet with all the links that you need to upload any brand assets to. You can also fill out notes on messaging, font and other brand identity information. This dashboard is where you will go for your final delivery links, titles, descriptions, and tags for your search engine optimization.
Step three
Book the script called with your Director. The director will take down any notes you have on messaging as well as information on the audience and give recommendations on creative. platform choices, and runtime.
Step four
The director will send you the script(s) for approval and several great cast members for you to choose from. Once you select the cast and approve the script as well as the location, your video ad production will begin. Shooting typically occurs within less than four weeks from script and cast approval, depending on the queue and your chosen actor(s) and location schedule. Sometimes, the process takes as little as a couple of weeks.
Step five
Brainiac will shoot and edit your video and deliver it to you. You get two free rounds of revisions once the second invoice is paid and additional revision rounds are very affordable. Search Engine Optimization specifically for the video content itself is included in all orders to give your video an extra chance at reaching the right audience.
We work with you via zoom and whatsapp to guide you throughout the entire video ad production, taking all of the effort off your shoulders while keeping you involved for key decisions.
Brainiac will help you to define exactly what type of video you need, The platform that may be most suited to your product and audience, as well as all of the other best practices that you need to follow.
Book an appointment for a Zoom call with Brainiac and let's get your product and brand in motion, toward more visibility and further reach.