COMEDY COMMERCIALS
TV Commercials
TV Commercials: Commissioning and Creating For Broadcast and Streaming
TV commercials are very different from other types of advertising. Unlike non-skippable ads on YouTube or programmatic streaming, they have a captive audience. audience that you can take on a story. it is still important to grab their attention right away, as viewer retention is one of the biggest challenges in the game of TV commercials.
TV commercials can greatly boost brand visibility and increase sales. However, creating a TV commercial can be a daunting task. Here, Brainiac will take you from start to finish in understanding the entire process with ease.
How to Commission TV Commercials: The Steps You Need to Know
Step 1: Define Your Objective, Audience and Resources
Before making any creative decisions, define the purpose of your commercial. Are you looking to increase brand awareness or promote a product? Your goal, combined with the voice and style of your target market, will influence the tone, content, and format of the commercial.
Along with defining your goal, know what the maximum amount you can spend on the commercial is. Brainiac works on flat rates depending on the needs of your project, including almost all expenses into the same package. Grab an appointment below and we'll walk you through the questions necessary to define how much your production will cost. It doesn't have to be expensive, but it does have to look great, and that's where Brainiac comes in.
Step 2: Choose the Right TV Commercial Format
This again will be based on the audience, network (or streaming platform), and the product itself. Combined with branding and market research, a script will be developed suitable for that network, time slot, and the audience you are looking to reach.
Step 4: Script and Casting
Take the information you have on your audience to inform who you cast, the locations you choose, and the style of writing the script is made in. Make sure to address the audience's fears, concerns, needs, or desires by mentioning features and benefits.
Step 5: Production and Post-Production
Once the script and storyboard are approved, it’s time to shoot the TV commercial. Typically production times are between four to six weeks of script approval. Post-production involves editing the footage, adding special effects, and sound design, and ensuring that the commercial aligns with your original vision.
Answers to Common Questions about Commercial Production
1. What’s the cost of a TV commercial?
At Brainiac, commercials for small brands and products start at just $6500 for one actor. Nationally known brands tend to be more expensive, yet all of these depend on the needs, such as the number of actors, type of location, and how many days of shooting will be required.
2. How long should a TV commercial be?
The length of a TV commercial typically ranges from 15 to 60 seconds. Most are thirty seconds.
3. Can I commission a TV commercial for online streaming platforms?
Yes, you can create TV commercials specifically for programmatic streaming platforms. These platforms allow for much more advanced targeting than broadcast television does as well.
4. How do I measure the success of a TV commercial?
To measure the success of your TV commercial, monitor key performance indicators (KPIs) such as brand awareness, customer engagement, and sales that occur during the time of the ad.
6. How can I target a specific audience with TV commercials?
With programmatic streaming, you can target your TV commercials to specific demographics based on factors like location, age, gender, and interests.
Commissioning TV commercials can be a game-changer for your business, and Brainiac can take you from start to finish in the entire process. Having your script created based on your messaging needs and desired audience, casting, location selection, shooting, production, and post-production are all included in the process when working with Brainiac. grab an appointment below and we'll get you straight into motion for your next TV commercial.