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Sponsored Brand Video Specifications
Sponsored Brand Video Specifications: A Guide for CEOs and Marketing Directors
When planning your sponsored brand video campaign, ensuring that your video meets the required sponsored brand video specifications is extremely important. Know the rules if you want smooth execution and a well-performing campaign.
Whether you're promoting a product with Amazon Sponsored Brand Videos or leveraging any of the video ads platforms, knowing the correct video format per platform such as aspect ratio, technical details, framerate, and runtime will help you maximize your ad's reach and effectiveness. Below, are many of the best practices, technical specifications, and key steps for creating a compelling sponsored brand video ad.
Brainiac can lead you through all of the best practices during your consultation, yet many are outlined below as well. Book a call at the bottom of the page and we’ll get your campaign in motion today.
Key Specifications for Sponsored Brand Video Ads
Creating an effective video ad requires not just knowing the specs, but knowing the audience as well and fulfilling the audience's needs within the limitations of each platform's specifications. Sponsored brand video specifications are varied, and you want a team that immediately considers them when sculpting content for you.
Video Length and Format
Amazon recommends that your video length be between 6 to 45 seconds. Shorter videos tend to perform better in terms when running as ads, however, for product videos you want to make sure you include as many of the features and selling points as possible. The perfect length will depend on the product you're showcasing. If you're selling a simple product, then lifestyle shots in a 6 to 10 second long video may be the right move. However, for more complex products, like high-end speakers, make sure it’s just long enough to describe everything.
The format of the video should usually be MP4 or MOV. These formats are widely supported and ensure the video runs seamlessly on Amazon’s platform. The file size needs to be less than 500 MB. Your video production team will have this done for you using adobe media encoder prior to upload when Amazon’s store is your end focus.
Aspect Ratio and Resolution
For your sponsored brand video ad the aspect ratio needs to be 16:9 for these ads, which is the standard for most desktop content. This ratio ensures that your video will look consistent and display properly across a variety of devices and screen sizes.
The resolution needs to be 1080p HD as lower resolution and poor-quality videos may be rejected by either the platform or potential customers. This is why hiring a quality production company like Brainiac is so important. It takes more than shooting your product in a cheap photo tent. Having an eye on every aspect is key when creating a product video.
Bit Rate and Audio Quality
It's recommended that your video have a bit rate 48 to 96 kbps for audio. While this bit rate is sufficient for maintaining audio quality without unnecessarily inflating the file size, you can opt for higher bit rates if your video contains more complex audio elements. Brainiac works to make sure your video sounds great prior to uploading.
Upload Your Video
Once you've made sure to check all of the sponsored brand video specifications, it’s time to upload your video. Do this through the Amazon Ads Console, which allows you to manage your campaigns and monitor performance. After logging in, select the appropriate campaign type (Sponsored Brands Video Ad) and hit upload on the ad we have delivered to you.
Also, remember to attach the product image (we can give you stills from the video for this) and your brand logo to add to your brand recognition and visibility.
Product Image and Brand Logo
Use a strong product image as thumbnails and the brand logo in your video (depending on the platform). However remember when your brand is unknown and you are simply [pushing a simple product, put the product first! Someone is more likely to remember your brand and buy other products if they have had a good experience with the first product.
Again, showing the product within the video itself is super important, right from the top. Don't make them wait through a bunch of storytelling or creative stuff, They don't care. Is our product relevant to them? That is the question, if it is not, they will skip past or do something else. The more clearly you can convey the product’s value, the higher the likelihood of converting viewers into potential customers.
Screen Text and Call-to-Action (CTA)
The vast majority of viewers do NOT have the volume on, or are doing a million other things while watching your ad. Keep the screen text minimal yet impactful and supportive of all major messaging and features. Brainiac knows how to deliver your text in a stylish and attention-getting way. Make sure and also highlight special offers, features, or discounts. Optimize the text for all screen types and delivery formats.
Always include a clear call-to-action (CTA). Whether it’s prompting viewers to visit your product page or encouraging them to buy now, a strong CTA is crucial to direct your audience to the next step. Keep your message simple and actionable, and ensure the CTA is consistent with the content of your ad. However remember, Amazon product page videos do not allow calls to action, so you may want to have multiple versions, one for advertisement and one for product pages.
Budgeting and Targeting
Once your video is uploaded, you’ll need to manage the daily budget for your sponsored brands' video ads. Use any retargeting methods you can on your website and socials, as it often takes consumers many times to see your ad before they take action.
For Amazon’s ad platform, Amazon’s targeting options allow you to reach the right potential customers by narrowing down your audience based on factors such as keyword searches, product categories, and demographic information. Focusing on specific search results and behaviors can help your sponsored brand video campaign be seen by the people most likely to convert.
Performance Tracking and Optimization
After launching your Amazon-sponsored brand video campaign, regularly monitor its performance on the analytics page. Amazon Ads provides detailed insights into metrics like video views, click-through rates (CTR), and conversions. By analyzing these metrics, you can determine what’s working well and what could be improved.
This is why ordering a multitude of different ads from Brainiac at the same time is key. You want to be able to test a few different approaches and see which one is converting best. Also, test the timing of the ads and demographic information. If you notice that your ad has a high view count but low engagement, it might mean that the text callouts are not strong enough. Having several ads to choose from is easy, as you can order our bulk rate packages prior to going to marketing.
Best Practices for Maximizing Ad Effectiveness
When creating a strong sponsored brand video keep in mind the following best practices:
Make it engaging: The most important aspect of any Amazon video ad is the content itself must be fun to watch or attention-getting. It should also let you know what the product is in the first second. You can focus on telling a compelling story but keep the product at the forefront and the features known. Keep it short, direct, and visually captivating to retain viewers’ attention.
Optimize for Mobile: Many users watch videos on mobile, so make sure your video is optimized for smaller screens. Use large, easy-to-read text and ensure your product image and brand logo are visible even on smaller displays.
Keep The Messaging Clear: The message should be straightforward. No one is going to peel back layers to figure out whether or not they should pay attention to you.
Hire A Team To Make It Look Great: High-quality visuals and good production values will pay off. However, in some cases combining user-generated feeling footage also is very helpful in making customers care.
Brainiac knows how to deliver great content while fitting within the sponsored brand video specifications. You need high-quality, engaging video ads that reach potential customers.. Book a call with Brainiac on the calendar below where we can find out more about your product and develop the right plan to fit your campaign needs.