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Social Media Videographer
Social Media Videographer: Why you need a pro
Your social media videographer needs to know how to write, direct, shoot and optimize your video for each and every platform. Every platform and ever audience type has different best practices, it's not as easy as hiring someone who can shoot well with a phone. Nor is it as simple as hiring someone who can repurpose your video content.
A social media videographer doesn’t just capture moments—they craft fat, fun narratives that drive engagement, build brand identity, and speak to people in a way that others don't know how to.
You need a team that knows Social Media Video Production, how to cast the right actors in your social videos, direct the perfect mix of UGC and Professional style content for your promo videos and optimize the content for each audience type.
When A Social Media Videographer Is Essential for Your Brand
Repurposed content on TikTok, YouTube Shorts and Likee doesn't always work You need content that grabs attention and avoids the swipe. Remember, people are there to be entertained, so if all you are doing is repurposing a product video that you shot with expensive gear, you are unlikely to captivate them. Hiring a skilled media videographer goes beyond merely filming and editing. It’s about creating video content that actually works on social media, using actors who are trained to make that kind of content.
As a business leader, your goal is to ensure that your video posts are not just visually appealing, but also highly strategic. You want a content style that people want to see more than once - causing them to follow you and engage, which makes retargeting that viewer multiple times way easier. A specialized and experienced social media videographer can help you achieve that.
Best Practices for Working with a Social Media Videographer
When it comes to working with a social media videographer, a few best practices can make a significant difference in the quality and impact of your video content.
1. Define Your Goals Clearly
Before any filming begins, sit down with your videographer to clearly outline your goals. Are you looking to get sales or create followers? Rarely, does a video do both. Decide what percentage of your video production plan will be created for conversions, getting followers or other goals. At Brainiac, you receive a client dashboard spreadsheet to help you define just the right mix of videos when ordering the monthly bulk social packs. You can receive up to 30 videos per month from Brainiac, and decide how many of each video you need.
2. Create Different Content For Each Platform
Each social media platform has its own style and audience expectations. They also have their own runtimes, depending on whether it's an ad or an organic traveling video. Your social media videographer will be able to create videos specifically to fit within each platform's best practices.
Instagram favors 15-second to 30-second videos. Sometimes shorter, yet of all the vertical video platforms, Instagram tends to do well with longer content. One smart move recently is to break the content up into 5-second looping and upload them as carousels. Carosels are known to increase engagement and therefore, reach more people in the algorithm.
YouTube thrives on longer, high-quality videos that can dive deeper into topics. Around 90 seconds to three minutes.
YouTube Shorts These are vertical videos of around six to 15 seconds. The sillier, the better, YouTube shorts is like TikTok within the YouTube App. It is more entertainment-centric than the deeper loving Instagram.
TikTok requires quick, entertaining content with a heavy emphasis on creativity and trends.
Facebook may support a mix of long and short-form videos but often requires a more storytelling-driven approach.
A skilled social media videographer knows how to format each video post for the right platform, ensuring maximum reach and engagement.
Focus on Quality and Quantity
While consistency in posting is key for social media success, don’t make the mistake of prioritizing quantity over quality. You must do both. Regularly posting content that engages in as pitch-perfect a way as possible. The vertical algorithms can be extremely unforgiving, so make sure and do your best to make every post engaging, or you will be telling the app that no one likes your stuff, when really, they could just be turned off by the 1/3rd of it that's bad reuprosed content.
Plan Ahead for Efficient Video Production
At Brainiac we create 31 video batches that typically last you around 6 weeks, posting roughly 4-5 times per week. Planning ahead and ordering 60 videos at once allows for profoundly long-reaching campaigns that oftentimes retarget the same viewers over and over.
Leverage Analytics to Improve Future Videos
Watch not just the number of viewers and likes but how long the average clip is watched. this can influence how long the videos need to be in the future.
It’s also important to test different types of video content to see what performs best. For example, you might find that educational videos generate more leads than promotional content, or that humorous videos create more engagement than serious ones.
Keep it real
People connect with people. Use a combination of selfie shot content alongside professional shots to give the videos a UGC feel yet also end on something that people trust enough to buy. You want "shot by normal people style" content at the beginning and in some cases professional product shots at the end if the goal is conversions.
Invest in Repurposing Video Content
This should not be your only means of social media strategy. Yet you can take a small portion of your pre-existing content and use it as part of your campaign, but beware of using nothing but professionally shot footage with graphics to retain audiences on social media. They are here for real people and their experiences, first and foremost.
Use a Professional Social Media Videographer Even For UGC
A great social media videographer brings more to the table than just technical skills - an understanding of writing, directing and casting all comes into play. At Brainiac, you get 31 videos delivered every month alongside a strong social strategy and plan. Grab an appointment below and let Brainiac take you from start to finish.