COMEDY COMMERCIALS
Social Media Management Packages
Social Media Management Packages: Stay In Their Faces
Managing a successful social media strategy isn’t just about occasional posts and sharing viral content. It requires creating great and fantastic and fun to watch content and releasing new videos almost every day.
For CEOs and marketing directors, you already are aware of the value of social media management and probably, even of the labor involved. But another aspect to understand is the expertise. You're looking at the same level of attention and work every day, that typically goes into the commercials you were used to making twice a year.
That's why proper social media management packages are so important.
Packages include:
• Monthly Social Strategy Sheet - This details the types of videos that the brand will need, how many videos of each type, and typical release times. Types are broken down into goals such as collaborations, building a following, or simply brand awareness. From there, appropriate genres are defined.
• Writing all scripts and developing aesthetic notes (UGC, Professional, or combo)
• Casting the right actors
• Editing, Music and Captions
• Schedule creation
• Posting
Other services can include account setup, message bot setup, and some responding, depending on needs.
Why Consistency is Key For Social Media Management Packages:
Post a minimum of 4 Times a Week (sometimes 7 days) to not just build your following, but to keep them. If you are starting from ground zero or have been around on the platform for years, and you start doing real numbers in terms of viewership, keep posting. Over time, people leave the platform or the algorithm prioritizes sharing clips with them from channel makers they are most interacting with.
Think of your followers as an address book where you only remember a small handful of the people whose names appear. If you are not in regular contact, those people stop calling. If you are not in regular contact with your followers, they start liking and sharing other people's content, and even though they follow you, you might find suddenly, that they aren't seeing your clips anymore. There are a lot of accounts with millions of followers doing fewer views than some of the accounts that only have a few thousand followers. The reason - consistency and quality.
One of the most basic yet important components of any social media management package is consistency in posting. This isn't just about quantity; it’s about creating a presence that is persistent enough to engage followers without overwhelming them. Posting too infrequently can cause a brand to fade into the background of your target audience's feed.
Basically, keep it up - keep your audience informed, entertained, and connected to your brand’s voice. Social media management services ensure that these posts are planned, executed, and optimized for engagement, keeping your social media profiles active and visible.
Custom Content is a Must: Make Original Content for Each Platform
The importance of original content tailored to the specific needs and culture of each social media platform cannot be overstated. A cookie-cutter approach that reposts the same content across multiple platforms simply won't cut it anymore. In some cases, you can use the same content on a few platforms, such and TikTok and YouTube Shorts. And Instagram also has similar algorithms but definitely not the same, so some content should be made longer to work there. Each platform has its own audience and format, and content needs to be adjusted accordingly. They also have their own best times to post.
For example, content on Instagram often works best when it’s visually driven, offering high-quality images or short-form videos with concise messaging. On LinkedIn, long-form articles or thought leadership pieces resonate better with professionals. TikTok, on the other hand, thrives on informal, engaging, UGC-style videos.
Social media management services offer custom packages that are designed to ensure content is tailored for each platform’s unique requirements, and posted on a regular basis.
Multiplatform Strategy: A Full-Time Job
Either plan on hiring a full-time worker (and if he is good, he's 100 per hour) plus pay for the additional actors and creative needs. Or, find a company like Brainiac that has a turnkey process for creating all of your videos at the same time each month, scheduling your three months in advance.
Posting to five social media platforms and creating up to 40 content pieces per month is no small feat. It’s not just about creating the content; it’s about ensuring each post is optimized for engagement, scheduling it to maximize reach, interacting with followers, and analyzing data for future campaigns. Managing social media in this capacity is not something that can be easily done on the side.
The process of creating diverse content for multiple platforms requires careful planning, design, copywriting, scheduling, and interaction. It’s a full-time job, and for larger brands or those looking to scale quickly, it can even require an entire dedicated team. And it is something that most brands believe, has to be done, and done right!
A social media marketing package that includes management across multiple platforms is essential for brands seeking to create a robust online presence. Whether you opt for a standard media management package or a more custom package, these services can ensure that your brand’s social media activity is streamlined and effective.
Top Platforms: Daily Viewership and E-Commerce Capabilities
When developing a social media strategy, it’s crucial to focus on platforms that maximize reach while aligning with your business goals. Here’s a breakdown of the top ten social media platforms, their daily viewership, and e-commerce capabilities that can enhance your brand’s online presence:
Facebook – Roughly 200 million in the US. Facebook offers shopping buttons and integrated e-commerce through its Marketplace and shoppable posts.
YouTube – 2 billion active monthly users. YouTube integrates e-commerce through video links and YouTube shopping features when your account reaches a certain number of subscribers.
Instagram – 1 billion active monthly users. Many sites state they are at 120 million daily us users. Instagram’s shoppable posts make it easy for businesses to sell directly through the platform.
TikTok – 1 billion active monthly users. TikTok is rolling out more e-commerce features, including shoppable ads and direct links to online stores. If you are in the US, be prepared to move these videos over to YouTube Shorts, Triller and Tumblr.
LinkedIn – 740 million users. While LinkedIn doesn’t have a direct buy now feature, it is crucial for B2B brands looking to build thought leadership and drive engagement through professional networks.
Twitter – Roughly 44 million daily users in the US. Twitter is still a strong choice for brands looking to engage in real-time conversations and promote direct purchasing through ads.
Pinterest – 400 million monthly active users. Pinterest offers buyable pins, allowing users to purchase products directly from the platform.
Snapchat – 500 million monthly active users. Snapchat has AR shopping lenses, allowing users to interact with products virtually before buying.
Vimeo – 170 million active monthly users. Vimeo is focusing on creator monetization, with a paywall feature for video content.
Triller – 100 million active monthly users. Triller includes in-app purchases and shoppable music videos.
Dubsmash – 100 million active monthly users. Dubsmash allows users to purchase products featured in videos through affiliate links.
Kwai – 300 million active monthly users. Kwai enables e-commerce through shoppable video ads.
Reddit – 430 million monthly active users. Reddit supports shoppable ads through its Reddit Ads program.
Periscope – 10 million active monthly users. Periscope is now integrated with Twitter Live, supporting real-time e-commerce through live shopping events.
Caffeine – 10 million active monthly users. Caffeine provides monetization options for creators through e-commerce partnerships.
Clash – 1 million active monthly users. Clash is focused on creator monetization, allowing for direct sales from video content.
Bilibili – 70 million active daily users. Bilibili supports shoppable live streams and interactive video ads.
YouNow – 3 million active daily users. YouNow has shoppable live streams and offers fan funding through its virtual gift system.
Mix – 10 million active users. Mix features video curation with affiliate links and e-commerce integration in content.
Actors and Content Creation: Social Media Video Needs
You need real people to buy your product? Well, you'll need real people in the videos to engage audiences and make them interested in your product. Whether you’re creating ads, tutorials, or organic content, having real actors in your videos can significantly enhance your brand’s credibility and relatability. For most social media videos, trained comedy actors are your best bet.
The number of actors you’ll need for videos each month will depend on the complexity and frequency of your content. If your content involves skits, comedy, product demos, etc, then we recommend more than five actors. For many brands, two to five actors may suffice to create diverse video content for different campaigns.
One strategy to keep costs low is to order your videos quarterly. 120 videos can be ordered at the same time for just 350 per video. This allows for the casting of roughly 9 - 10 actors spread across all content and sets the brand up for a four-month schedule of releasing daily, if not more. Additional platform releases can be added at affordable costs. Essentially for the price of hiring a full-time employee for two months, you get four months of content staring multiple actors.
Managing Social Media: The Need for a Social Media Marketing Agency
Managing social media for a business, especially one that is expanding or already has a large customer base, requires careful oversight. It can also be expensive, either requiring an in-house team that costs you an enormous amount of money or a fantastic contractor like Brainiac to handle everything for you at a much more affordable rate.
Book a consultation now and we'll get your brand in motion for an incredible run of social media videos.