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Saas Video Production
SAAS Video Production: Marketing your software as a service
SAAS Video Production is extremely nuanced. The first question you want to ask yourself when making an Explainer Video is whether your software is a service made for businesses or consumers. This will determine the format, style, length and many other factors that go into your sass video production.
Saas video production for business-to-business promotions
In this case, you typically want what is called a live-action explainer video. This is where an actor speaks directly to the camera, calling out the job title or company type of the person you’re trying to reach. Here you will quickly grab the viewer's attention by discussing the problem they may have or the gap in their tech stack that they are looking to fill And then we go into what your software does specifically to make their business run better or easier.
Using a combination of screen grabs of the user-interface, motion graphics that help explain hard-to-understand concepts, light stock footage and a light amount of storytelling will make your live-action explainer an effective vehicle for communicating your SAAS's value propositions.
Your typical sass video production for business has a runtime of somewhere between ninety seconds to three minutes. This live-action explainer gives a strong overview ,typically has a slight tutorial feel to it, and also offers steps for using the software while onboarding them into becoming a customer.
SAAS Video production for consumer apps, and software
Your marketing strategy for a SAAS consumer app is very different than B2B promotions. Both require high-quality video content and a certain level of product demos included, yet the type of videos are somewhat different in many cases. When you are a marketing manager of a B2C product, you know entertainment and lifestyle must be a large focus in the product video. While B2B SAAS Video Marketing is more focused on straightforward product shots, screengrabs, and features.
Lifestyle and user experience is important
When selling your software as a service to consumers, you typically want to focus even more on the lifestyle aspect, approaching it like a traditional TV commercial. Yes, screengrabs of the user interface may still be necessary however at the same time, focusing heavily on the consumer is very much key to making a successful video promotion for your product.
Actors that look like your target buyer. Show them interacting in the type of environment that they would be using your software or app. Up the lifestyle and convenience and make it feel like a big deal.
Video production for consumer apps should be as exciting as a regular commercial. Your software deserves the same production value as a physical product and at Brainiac we take production value and messaging extremely seriously.
Steps for creating your SAAS Video Production
Step one
Book a consultation with your Director. Provide links to the software and walk the director through what the software does, what makes it different from your competitors and who the target audience is.
The director will then make recommendations on platforms, video production details, and style,. We will also help you understand the budget and timelines. Typical turnaround time on these videos is anywhere between 4 to 6 weeks. This can sometimes change due to how many other projects are in the queue. Faster turnaround times in some cases can also be arranged.
Step two
Fill out the client dashboard sheet with your brand colors, font, and upload any brand assets, such as your logo or screen grabs of the user interface. You can also request the company to help you take screengrabs of each of the main features of your software interface.
The screen grabs will be rigged into either desktop computers or cell phones in the final video to help the viewer understand how it fits into their everyday life, and to see it in action, not just graphically, but in the real world.
Step three
Book a script call with your Director. Your Director will take all of your notes on messaging and turn it into a script ,make casting recommendations and location recommendations. He will also help you understand what the final video will look like.
This is when the bulk of the work for search engine optimization is done.
Brainiac works differently than many other companies, looking up the search terms in SEMrush, and TubeBuddy to help understand what your average viewer is searching for when they look for a product like yours at the very beginning.
These keywords are added to the screenplay itself, which gives the video superior optimization in search engines, than just using titles and descriptions to optimize the video once it's completed.
Step four
Shooting begins. Once a video is shot Post Production will start. Motion graphics and screengrabs are then added to the footage along with music, sound effects and any of your other brand assets.
Step five
Notes on SEO are delivered along with the video to the client to apply to the titles and descriptions during upload of your video, giving you a better chance of being found organically on YouTube, Google and other search engines and video platforms.
The importance of multiple videos and formats
If you are a b2b sass and your software solves multiple problems at the same time for the target buyer, then you may want to have a different video for each problem that it solves. This allows you to have superior search engine optimization as each service is a different opportunity for each keyword that could bring the video up when the audience is searching for a specific solution.
If you are a B2C SAAS You may want a variety of different formats of videos to spread across different platforms as it often takes multiple times for a consumer to see your product before they make the decision to interact with you.
Targeting pixels offered by Google advertising and Meta allow you to reach the same person over and over on different platforms and in different formats.
This way, if somebody visits your website and has yet to buy, they will be retargeted on YouTube and if they interact with your video on Facebook, they will be retargeted on Instagram. Instagram in a different format with slightly different content, staying in their face with fresh content every time.
Brainiac offers bulk rates on multiple videos, allowing you to stay within budget. You have better chances in a relationship with your potential customer..
Brainiac will take you from start to finish on the entire process of creating your saas video production book a consultation below and let Brainiac help promote and advertise your software as a service today.