Product Promotional Video Production Tips

There are many aspects of promotional video production that you need to pay attention to when creating the perfect promo. Every single aspect factors into your promo success.

Show the product being used in everyday life

If you want to promote a product remember that you are not just promoting the product but how that product integrates with the person’s life.

Make it relatable to your target consumer

Use actors that look like the buyer and use locations appropriate for the product usage. Don't just stick to cheap product shots that are created in an Amazon product photo tent. Shoot the product in action, in the real world with real people.

Optimize the screenplay with keywords for online discovery

Add the screenplay keyword to that the audience is typically searching for online so they can find it more organically. Keywords are important to appear in more than just descriptions and hashtags, but also in the close captions of the video itself. It’s not just what the character says, but the way the actor says it that will help you get found organically online.

Viewer retention is very important

The structure of the screenplay especially making sure that if this is an e-commerce or online promotion, the audience knows exactly what the product is at the very beginning or they are likely to skip it before you get to the good information.

If you are promoting a service calling out the audience right at the beginning is helpful and retention, and making sure that the audience actually understands what you are promoting before they leave the video.

Retention is one of the most important aspects of promotional video production. When distributing the video online search engines like YouTube and Google track how long the average viewer is watching the video and this informs exactly where the video sits in search results for other viewers.

If you choose to make the video really long and everybody leaves the video at 5% of the video's length it is unlikely that YouTube is going to rank you high in search results when your competitor's videos retain the viewers for much longer. Keep it short and to the point. Don’t waste anyone’s time.

Software as a service promotional video tips

Make the video searchable

Make your promotional video for a software as a service company feel like a "how to" video. Often times when people are looking for a new piece of software to add to their tech stack or a new app to help simplify their life, they search on YouTube or Google with specific keywords.

Brainiac uses programs like TubeBuddy and SEMrush To inform the keywords that will be placed in the screenplay and make sure your video is more likely to be organically discovered online.

Humanize your software

Avoiding cheap cartoons, whiteboard videos, or other dated means of promoting software is key. Utilize real people, motion graphics, and most importantly screen grabs of your user interface. Show hands of real human beings interacting with computers that show your user-interface or phones that show your app. This is essential and making people realize that the software fits into their human life.

Tips to apply to all promotional videos

Brand consistency is very important across the entire board using the same fonts colors and logos helps make your product feel as if it comes from a very refined and trustworthy company.

Pay attention to the right Production Style for each platform

When you’re dealing with promotional videos that are meant for widescreen, such as YouTube Vimeo, Facebook widescreen or LinkedIn these need to have extremely high production value.

When delivering to social media platforms, it is often a better idea to utilize videos that feel like user-generated content, also known as UGC videos.

Shot on cell phones and handheld these videos, also still feature professional actors and really crisp writing for the exact amount of seconds that you believe you can hold their attention for and not even a nanosecond more.

They’re not as easy as you think. There are more rules to a successful organic social video than any other type of video production and Brainiac can lead you through all the best practices to give your videos the best shot.

Redundancy for your campaign

Often times a viewer needs to see a product or service up to seven times before making a choice. This means it’s important to have several different videos released on several different platforms at the same time.

There are retargeting pixels that Google offers that allow you to send videos to consumers when they have already viewed a video on your website, reminding them to buy your product when they have time to or when they get paid again! This for many brands is considered an essential part of the success of a promotion video campaign.