COMEDY COMMERCIALS
Product Launch
Product Launch Checklist: A Step-by-Step Guide for Success
There are a lot of moving pieces when getting ready for a product launch, and at the top of the list is making an incredible video.
Video content is always the number one asset once your packaging is completed, and smart product makers and CEOs create several videos at the same time, in order to fulfill trust-building high-quality commercial needs and retention keeping social media-driven UGC material.
Brainiac can take you from start to finish through this entire process.
Product Launch to do list
A product launch is a multifaceted process that requires careful coordination among various teams. The sales team, product team, marketing department, and outside partners all need to work together. I some case, it is all one team. In other's it is many teams and many companies come together. Either way, following a to do list will help ensure that many of the main needs for releasing a new product are met.
Product management requires a thorough understanding of the market, customer expectations, and your budget's capabilities.
Before launching the product, during development focus on the user experience, and gathering feedback, so you can minimize risks and enhance the chances of a successful product launch.
Questions and Answers On Launching A New Product
To help you further understand the ins and outs of a product launch, we’ve compiled a list of the top ten questions people commonly ask, along with quick answers to guide you.
1. What is a product launch?
A product launch is the process of introducing a new product to the market via advertising, promotions and social media campaigns. It involves creating a strategy for reaching potential buyers, executing the strategy through all proper promotional channels, and organizing sales teams and distribtion with the end goal being sales and or subscriptions.
2. How do I plan a product launch?
Start by defining your product launch strategy, setting a launch date, creating a detailed product launch plan, and coordinating your marketing and sales teams.
3. What is included in a product launch checklist?
A product launch checklist includes most tasks leading up to your product being available on the market and promoted to potential buyers, covering each type of promotion and area of promotion.
4. What is a product launch strategy?
A product launch strategy is a plan outlining how and where you will promote your product to the market. It involves researching your target buyers and places to reach them, creating assets to communicate with them, positioning your product, economically, and creating an action plan to generate interest and sales.
5. How do I measure the success of a product launch?
Measure success by tracking key metrics such as sales, customer engagement, customer feedback, and product usage. Evaluate whether you met your predefined objectives and KPIs.
6. When should I launch my product?
Choose a launch date that aligns with your business objectives, avoids competing events or holidays that do not complement sales, and gives your team enough time to prepare.
7. What are the key elements of a product launch plan?
A product launch plan should include timelines, sales and marketing strategies, resource allocation, and post-launch evaluation methods. It should detail every step required to successfully launch the product.
8. What are the best product launch strategies?
The best strategies focus on building excitement through targeted marketing, engaging customers with value-driven messaging, training the sales team on product features, and creating a seamless customer experience.
9. How can I gather customer feedback after the launch?
Use surveys like Survey Monkey, feedback forms (many are included with your web services like Wix or Salesforce), support tickets, and social media listening tools to gather feedback from customers. Monitor product reviews and direct interactions to ensure you address concerns and continue improving.
10. What should be included in a product launch template?
A product launch template includes tasks, timelines, checklists, roles, and key performance indicators (KPIs) to ensure everything is covered before, during, and after the launch.
Audience research is very helpful when launching a product and Brainiac now offers a full marketing analysis service which includes:
MARKETING ANALYSIS FOR YOUR PRODUCT
• See competitors, who is in the lead, and all valuable information on them
• Strategic Business analytics (know who has the largest share of the market,
what they are doing)
• Understand the size of the market
• Research website traffic trends in your custom market
• Compare key players’ traffic generation and social media distribution strategies
• Understand your custom market audience characteristics
• Find leaders in each of the digital marketing channels
• Detect Leaders, Established Players, Game Changers, and Niche Players
• Compare growth rates of individual players and the entire market
• Assess your chances and costs of entering a new market with a growth quadrant report
• Study the topics that attract the most users in the researched segment and thus are worth targeting
• Check whether female or male customers are more active in your niche
• Learn the average age of consumers in the researched field
• Compare a chosen competitor’s audience to the entire market’s demographics
COMPETITORS ADVERTISING DATA (USA)
• See what platforms your competitor is advertising on
• See how much they are spending on each platform
• See the ads they are running, and gauge what is working best for them based on where they are spending their money
• 3 channels (Display + Social + Video)
• 12 months of historical data
BUYER PERSONA BASED ON COMPETITORS' SOCIAL PRESENCE
We analyze the followers of your competitor's Twitter and generate a large report
on what those people follow, what brands they follow, age,
demographics and locations, etc
KEYWORD REPORT FOR SEO
• Learn what terms your audience searches for
• See how competitive those keywords are in search results on YouTube and Google
• Find keywords for the products that are less competitive to use on landing pages
and descriptions for improved searchability
Contact Brainiac for information on our product launch package which includes One Commercial, One Product Video for your Amazon and website sales pages, fifteen social videos and the entire market analysis report listed above.
Step-by-Step Guide To A New Product Launch
1. Define Your Product Launch Strategy
This involves understanding the market strategy, the audience's pain points, and how your product solves those issues.
Defining the target audience and buyer personas. Use audience intelligence gathering software or agencies to understand who your buyer is and how your competition reaches the buyer.
Setting clear objectives and KPIs (Key Performance Indicators). Make sure your websites analytics accounts, sales tracking software and seo position tracking are in place prior to launch.
Understanding your competitors and market trends. Use market research and study your competitor's social profiles to understand what is and isn't working.
Crafting a compelling product narrative and value proposition based on the keywords that your audience is searching for when looking to solve the problems your product addresses.
By knowing your audience and being ready to gauge the success of your messaging and media buying, you will be able to plan and adjust all other aspects of your product launch and ongoing brand campaigns.
2. Plan the Launch Date
Plan your launch date depending on weather your product is seasonal and if there are any holidays coming up in the near future that could corrispond with strong sales. Make sure before planning your launch that all of your video assets are ready to go,as the typical turnaround for video production is between four to six weeks.
make sure and check the following:
Availability of your product team and key stakeholders
Seasonality and potential industry trends
Preparing for any external events (such as trade shows or conferences)
Internal deadlines for development, marketing, and sales readiness
If the product is B2C, check on what regions it is most available in and plan to roll out your promotions at the speed of availability of the product.
The right launch date can build excitement and drive early adoption, so make sure to give yourself ample time for preparation and any unforeseen delays.
3. Develop a Comprehensive Product Launch Plan
A product launch plan serves as your roadmap for the entire process. It should detail every aspect of the launch, including:
What and where: What regions are you promoting and how are you retargeting each of these consumers? It typically takes 5-7 times for someone to see your product before they start interacting with the advertising or even notice it in any meaningful way, so make sure your strategy doesn't just broadly target random people, but instead has retargeting built in.
Rolling out one region at t time if doing billboards and print and while specifying that region in your social media targeting is important if working on a limited budget during launch.
Sales team preparations and training: Make sure your team is ready to go and distribution is in place.
Media outreach and PR activities. Hire writers to guest blog and include your product videos in those blogs.
Social media and content calendar: You should be releasing fresh content every few days at a minimum in order to keep in the algorithm's good favor and make sure your audience is being fed your clips. Followers are less important than the redundancy of information and approach.
4. Marketing Material Needs
Landing page copy, videos, photos, and design
Product page video, photos, descriptions, and optimization
Social media accounts header banners, profile links, Shopify integrations and content release schedule
Guest blogs
Press releases
One sheet and print ads or still image copy for social
Any influencer partnerships and event promotions
5. Create a Product Launch Template Sheet
Your product launch template should prepare your team to track the above needs and hit deadlines for each need. Create a spreadsheet with all needs and in columns next to the list, assign each item to each department or person. In the column next to that, list the date it needs to be ready by. In the fourth column, include a link for the team members to upload the finished content to.
This will ensure that all elements are tracked by the CMO or marketing director (or product owner) and that you are truly ready and prepared to launch on time, with all the assets you will need.
6. Release Your Launch Assets
Press releases and media outreach to announce the product
Social media campaigns to generate buzz and drive traffic to your website
Influencer partnerships to expand reach and credibility
Webinars and demos to showcase the product’s value
7. Set Up Post-Launch Tracking and Analytics
Know how your marketing efforts are performing at all times. Use Google Analytics for website tracking, and SEMRush for position tracking within search results, and frequently check all social media platforms' internal analytics to monitor clip engagement. And of course track sales and compare them with ad spends and release days to understand effectivity.
It is crucial to make multiple videos at the same time to A/B test each of your videos.
Sales performance and revenue generation
Customer engagement (website traffic, social media mentions, etc.)
Customer feedback and satisfaction ratings
Product usage data to understand how customers interact with the product
By evaluating these metrics, you can gain valuable insights into the effectiveness of your product launch strategy and identify areas for improvement in future launches.
8. Gather Ongoing Feedback
The process doesn’t stop after the initial launch. Ongoing gathering feedback is crucial to ensure that your product continues to meet customer needs. Set up mechanisms for customer feedback through surveys, reviews, and support channels.
This will help you:
Identify potential improvements or new features
Monitor your brand reputation
Address any issues that arise post-launch within the comments section of various sales platforms
Strengthen relationships with your customers by showing that you care about their experience
Listen to your customers, you can improve the user experience and increase customer loyalty over time.
9. Celebrate and Learn from the Launch
Once the product launch is complete, take the time to celebrate your success. But also use the post-launch period to reflect on what went well and what could have been done differently.
This reflection should include:
Reviewing your product launch checklist to ensure all steps were covered
Analyzing the feedback from your sales team, customers, and the market
Documenting lessons learned for future product launches