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Product Hunt
Product Hunt: Tips for launching on the platform
When it comes to launching a new product on Product Hunt, getting the right exposure can be a game-changer. Product Hunt is one of the most effective platforms for showcasing new apps and software solutions, both B2B and B2C.
Financers and early adopters seeking fillers for gaps in their tech stack go to product hunt consistently, yet getting attention on the platform requires being upvoted, and to get upvoted, someone must be able to understand your product quickly and trust that it is professionally made.
This means having a professional product hunt video is key when launching on product hunt, and Brainiac can take you from start to finish on the entire project.
1. What is Product Hunt?
Product Hunt is a platform that allows makers to promote and publicly launch new products, gain exposure, and get feedback from a community of early adopters, tech enthusiasts, and entrepreneurs.
It operates in the same was at Grommet, in the sense that you can upvote products you like to help them gain exposure. The upvoting process is similar to Quora and Reddit, so making sure your video and written content is pitch-perfect gives you a better shot at free exposure.
2. How Do I Launch My Product on Product Hunt?
To launch on Product Hunt, create an account, submit your product. THis process involves uploading your APP Product Demo Video, choosing the appropriate category, and tagging any people on the platform who helped create it, as well as any products that were used when making it.
After submission, your product will be available for upvotes and comments from the community. Make sure to craft an engaging listing and promote it to your network for maximum impact.
3. How Do Upvotes Work on Product Hunt?
Upvotes on Product Hunt function as a way for users to show support for a product. The more upvotes a product gets, the higher it climbs on the daily leaderboard. TO get upvotes, make sure that your marketing materials, such as promotional videos are the best on the platform that day. Use real people and approach the demo as it’s a high-end commercial to get people truly excited.
Production value and sharp messaging are everything when generating trust and making people want to download your product. Products that receive the most upvotes are typically featured as the top products of the day.
4. Can I Get Featured on Product Hunt?
Yes, getting featured on Product Hunt is possible. Products that are highly upvoted and get significant attention can be featured in the daily email sent to all subscribers. This can lead to even greater exposure and visibility for your product.
5. What Are the Best Times to Launch on Product Hunt?
Like most forms of marketing, timing your Product Hunt launch is integral to success. Most products do well when launched early in the morning, between 12 AM and 8 AM PST, to maximize visibility. The earlier your product is live, the more time it has to gather votes and comments.
6. How Do I Handle Negative Comments During An App Product Launch?
While negative comments are known to happen, it’s important to respond professionally and constructively. Thank users for their feedback and address any concerns they may have. Use negative comments as an opportunity to improve your product or clarify any misunderstandings.
7. How Do I Promote My Product Hunt Launch?
Run a Video Campaign and Search Campaign with Product Hunt as your keywords, as well as keywording any problems that your product solves. Include SEO research in scriptwriting and copywriting as well.
8. Can I Relaunch My Product on Product Hunt?
You can relaunch an updated version of your product, but it cannot be listed as a brand-new product within the same year. If you make significant updates or improvements, consider relaunching under a different name or version.
Best Practices for Marketing a Product Hunt Launch
When you’re preparing for a Product Hunt launch, there are several key steps to take in order to maximize your chances of success. Here are some best practices to follow:
1. Prepare Your Product for Launch
Before launching, make sure your product is ready for the public eyes and that all of your marketing materials are ready. Test your product thoroughly and iron out bugs on the front end.
Product Hunt is home to an audience of tech enthusiasts and early adopters, so they expect products to work flawlessly right out of the gate.
2. Craft a Compelling Product Hunt Listing
Your Product Hunt listing is the first impression you’ll make, so it needs to be compelling, with clear representations of features and a great demo video. A strong headline, eye-catching visuals, and a persuasive description can help your product stand out from the crowd. Also, signal where the product might fit within the consumer's lifestyle or business tech stack.
3. Leverage Your Network for Initial Support
Getting those first few upvotes can make a huge difference when launching on Product Hunt. Reach out to your network, including employees, early users, and influencers, to help generate initial upvotes and comments. This can help your product gain momentum and reach the top product list.
4. Engage with the Community: Upvote, Comment, and Respond
Once your product is live on Product Hunt, stay active by engaging with the community. Upvote and comment on other products, and respond to any questions or feedback regarding your own product. Also, develop newsletters and social media campaigns that lead people to your product hunt page. Utilize videos featuring real people, both as UGC videos and slick commercials.