COMEDY COMMERCIALS
Product Advertisement
Creating An Effective Product Advertisement
A product advertisement is one of the most vital tools in any consumer goods sales strategy. Whether you’re promoting your product through web and social, television, print ads, or outdoor advertising, the goals are usually the same:: To build a connection with your target audience and increase brand visibility and sales.
What Makes a Successful Product Advertisement?
The audience should want to either engage with the platform, share information about the product or make a purchasing decision. Remember, it takes 7 to 10 times for someone to see your product advertisement before they notice you enough to engage, so combining the creation of a strong product advertisement with product launch strategies is always a good idea. It takes more than just someone seeing a great ad once. Retargeting, redundancy, and a strong brand presence are also factors that lead to sales.
You need to ensure that your ad resonates with your target audience in a voice that they understand. Brainiac looks at your target market, any data available on your audience, your competitor's audience, and information derived from search engine optimization software to develop a well-optimized script that puts your product first in the perfect representation of your brand voice.
Common Questions When Creating Product Advertisements
1. What is a product advertisement?
A product advertisement is any form of marketing video, photo or written material designed to promote a product or service to potential customers, typically by showcasing the product’s features, benefits, and appeal.
2. How do I create a successful product advertisement?
Focus on understanding your target audience, what their needs are and how your product helps solve those problems or needs or desires. Make the style consistent with the lifestyle that type of buyer is leading.
3. What are the most effective types of product advertising?
This depends on your audience and product. For example, online advertising is highly targeted and measurable, so therefore it works best for e-commerce and online products and services. yet for local-based advertising, TV commercials, and print advertising are often a great addition to the campaign..
4. What makes a product advertisement memorable?
Memorable ads often create an emotional connection with the audience by addressing their pain points, telling a compelling story, and using striking visuals or relatable content.
5. How do I know which advertising channel to use?
Understanding the age and lifestyle choices will help your ad production team properly advise on the right social media outlets and paid networks.
6. How do I target a specific audience with my product ad?
You can target specific demographics through tools available on digital platforms (e.g., Facebook Ads, Google Ads) based on age, gender, interests, and behaviors.
7. What are the benefits of video content in product advertisements?
Nothing communicates as boldly, directly, and with as much detail as video. Utilizing sound, visuals, actors, and words, allows you to truly pound home your messaging within a short amount of time for the audience.
8. How do print ads compare to online ads?
Print ads can help build brand awareness and a physical presence, while online advertising allows for more targeted reach and analytics. The key is using both in tandem for a well-rounded marketing strategy.
9. What role does brand identity play in product advertisements?
Logos, brand colors and brand voice help put the icing on the cake of a solid well-branded commercial. The brand voice is often communicated through the pacing, style, locations, and actors chosen, as well as the emotional tone of the video.
10. How can product ads influence purchase decisions?
Product advertisements, especially video, are absolutely necessary for online sales and also are of great benefit in brand visibility offline as well.
Grab an appointment with Brainiac and we can take you from start to finish with understanding and implementing the entire process of an excellent and effective brand video.
1. Understand Your Target Market
Before you start your product advertisement production process, do your research to understand your buyer persona. How old are they? What social platforms do you use? What other products do they purchase? Who are your main competitors? Advanced software can then be used to find out this information based on like-minded products and develop a proper strategy not just for making, but releasing content to reach those buyers.
2. Choose the Right Type of Advertising
There are many types of advertising to consider, depending on your goals, audience, and resources. While local businesses may opt for outdoor advertising, companies with limited resources and those relying on e-commerce for sales will typically utilize video production to reach audiences on social networks and streaming sites.
Brainiac offers video production packages that include broadcast videos, product page videos, and social media (UGC) videos to cover all of your needs. They also offer research services for product launches, helping you gather information on your buyer persona that can be handed to your media buyers and used for your script development.
Brainiac takes you from start to finish with the entire production process, from writing through casting, location choices, shooting, and post-production. Video Search Optimization is included in most packages.
3. Leverage Emotional Connections
A strong product advertisement should aim to establish an emotional connection with the audience. It can be excitement: humor, nostalgia, inspiration, or even empathy for their pain points. Ads that create an emotional bond tend to be more memorable and have a lasting impact on brand loyalty.
However, this is where you need to know the aim of the ad. If the ad is simply to sell a product, and not to build a long-running brand where the person purchases multiple items under the same name, then keep the focus on product features. Yet if you plan to see a number of products under the same brand, then work towards storytelling and generating a lasting connection.
4. Address Audience Needs And Product Benefits
Product advertisements are built around solving a specific problem for your target audience. Whatever the solution your product offers, show it in full force with as many features as you can pack into a runtime that is reasonable for viewer retention.
Use lifestyle shots to further help the audience imagine themselves using the product in the best version of the life they lead.
5. Use Multiple Advertising Channels and Social Networks
Don’t limit your product advertisement to a single platform. Use a mix of advertising channels and social networks to reach as many potential customers as possible.
6. Focus on Clear, Engaging Visuals
Visuals are what grabs attention. Your visuals must always be rooted in both your brand voice and in a style that communicates to your audience and buyers in a relatable way. The energy and pace of the video should feel consistent with the energy and pace of the lifestyle moment that the viewer would be living while using your product.
7. Focus on Your Brand Identity
Your product advertisement should reflect your brand’s unique personality and values, while consistently pushing what makes the product of value to that specific audience segment.