COMEDY COMMERCIALS
Not For Profit Video Production
Not for profit video production
Not for profit video production is important for companies and organizations who may not have your typical 501 status. However, the mandate is not to make a profit, but to make a difference in people's lives.
Things to keep in mind when promoting you’re not for profit organization
Focus on community engagement
Make the video specifically showcase how local outreach and other forms of engagement benefit the community. Show real human beings discussing what the company or organization does to make the world a better place and utilize a combination of live action and sometimes b-roll or stock footage to help tell the story of how your company or organization is making a difference.
Membership benefits
If you are promoting a club or an organization, that offers memberships clearly communicate the benefits and membership structure within the video. This could include anything from networking opportunities access to resources to participation in exclusive events. Your video should make your not for profit company, and events exciting to your potential audience.
Volunteer opportunities
People love being involved in organizations and they love volunteering. It is an opportunity to meet new friends and to be within a community of others. Let your video clearly show any volunteer opportunities and the advantages of being involved with your fantastic organization.
Additional Best Practices for Not For Profit Video production
Clearly define your goals for the video. Is it for fundraising awareness or education? Consider a different video for each goal as it is not very much more expensive to shoot several videos in the same day as it is to simply shoot one. Try to keep one goal per video and structure it for that audience
Know your audience well
If your audience are members then ask yourself, what the average age of the membership is and other details about the audience that will make the video appropriate for them.
If your audience are funders or other organizations, then use a more professional straight to the point tone as opposed to an exciting membership promotion.
Optimize the video on the front end
Brainiac uses software such as SEMRush and TubeBuddy to find the keywords people are most likely using when searching for information about anything related to the organization you are promoting.
We include the keywords in the actual screenplay, and this allows the video to have a better chance of retaining viewers interest, as well as being found in the sea of other videos on search engines.
Types Of Videos
Brainiac is a full-service video production company determined to build awareness for your organization's mission with high-quality video content in the form of public service announcements, explainer videos, education videos, and branded content.
Brainiac creates a video with your company's mission and purpose passionately at the forefront, delivering a final product that grabs attention like no other.
Format
A Nonprofit Video production company should take your brand voice extremely seriously. This is why avoiding non profit animation videos when doing video storytelling is key, as using cheap cartoons makes the non profit often times seem like an anonymous organization. Video production for nonprofits requires a human touch more than anything, utilizing live-action content and real actors to tell your story can be key to your video instilling trust in your audience.
Knowing the platform on the front end is also very helpful. There are different best practices for each platform and distribution strategy and Brainiac can help guide you to the right choices depending on the specific goals of your organization.
Let Brainiac help you promote your fantastic not for profit organization by booking a consultation with your director today.