COMEDY COMMERCIALS
Non Profit Video Production
Non profit video production: Outreach Done Right
Let's face it, non profit video production can be key to non profit organization survival. When you run a non profit organization you are fully aware that constant outreach is essential to continually acquiring the funding, volunteers, and participants to keep the organization alive. You need video content to build awareness, generate an emotional connection, and connect with supporters through social media. Brainiac takes you start to finish with your nonprofit video production, helping amplify your mission statement to reach the masses.
Using visual storytelling we generate all types of content for non-profits, including educational videos and explainer videos, fundraising videos and public service announcements. With Brainiac, the final product is a compelling video that puts your mission statement to the forefront and generates passion for what you aim to achieve.
Different Objectives and Goals Of Non Profit Video Production
Nonprofit mission statement videos
These videos tend to give a broad overview of what the non profit does and are used to attract funding resources, donations volunteers, and if the nonprofit is a school or workshop organization, they are used to attract students and participants.
Fundraising videos
These videos are designed to encourage donations and assist in applying for grants and other forms of fundraising and sponsorships showing the impact the nonprofit organization has on its community or on the goal and mission the nonprofit seeks to fulfill.
Fundraising videos typically have very strong calls to action. It is important to know where the video is going to run. If the video is for a crowdfunding site, the format will be different. It will likely be more personal, where a host will speak directly to the camera.
This approach aims to encourage the audience to make small donations.
If the video is meant as part of a grant application, a host is also typically necessary however, a larger focus will be placed on screen grabs B roll footage, and storytelling to give a stronger overview of the nonprofit organizations' impact and future goals.
Public service announcements
Nonprofits often focus on outreach. Creating public service announcements is important. These announcements help inform the public about the problems the nonprofit aims to solve. These awareness campaigns are typically very storytelling-driven and have a larger focus on emotion than they do on the inner workings of the nonprofit however, every public service announcement is different.
Sometimes it is key to have multiple videos with multiple objectives in order to serve a nonprofit organization properly. This is where Brainiac comes in with a Smart scheduled bulk rate service for non profit video production.
Shooting several videos on the same day reduces costs greatly and allowing nonprofit to reach all of the different types of audience members with a video directly targeting them.
If you’re nonprofit plans to reach the public to create an awareness campaign yet separately needs to reach those who distribute grant money, you wil want a different video for each audience type and objective.
Things to know when commissioning nonprofit video production
1. Be clear with a production company about the specific goal of the video. If the video has more than one goal, consider doing a separate video for each goal. It is not much more expensive to do additional content on the saem day rather than trying to slam everything into one video.
2. If the video is meant as a public service announcement, you want to think about what your target is searching for and ask Brainiac to do the research for you. Using programs like SEMrush and TubeBuddy. Our team can help you find the keywords that need to be inserted into not just the hashtags and descriptions, but the screenplay itself. THis will give you better search engine rankings, and a better chance discovery for the video when viewers are searching for information on the topic.
3. Keep in mind the power of human beings. Cheap cartoons are a major turn-off. Use live-action, nonprofit video production to explain your mission statement and reach new supporters and/or students or to gather new resources.
Let Brainiac help you reach new audience members and better explain your mission statements and accomplishments to current followers by booking an appointment for a consultation today..