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Great Explainer Videos
Great Explainer Videos for your SAAS
Using Great Explainer Videos to market your Software As A Service or App is an essential part of your brand's success in terms of visibility. Brainiac makes Live-Action Explainer Videos that use a live host and real-life scenarios. Coming live actors, motion graphics, engaging visuals and an upbeat soundtrack, we effectively explain your product or service with quality videos.
Keeping viewers engaged is an art form as just much as being able to boil down complex ideas into an effective marketing video, and Brainiac is here to to take you through the entire process. Creating an explainer video with Brainiac is easy, as we have our eye on your brand, messaging and the right structure of information at all times for you.
A proper product explainer video puts messaging first and surrounds it with pitch-perfect production value. Use a live-action video to cut through the noise of all of those cheap cartoon explainer videos that audiences tend to skip right past. Brainiac makes this easy, handling the writing, directing, casting and optimization of your video, keeping you involved as the key decision-maker during all crucial steps.
Great explainer videos make software and apps easy to understand
Great explainer videos use a variety of techniques to help explain the software in a way that is relatable and easy to understand. Brainiac makes live-action, explainer videos that are optimized to organically have a chance to appear in search results by your target buyer or those searching for solutions to problems that your product solves. Our videos combine a live host, screen grabs B-roll footage ,motion graphics, and music to help the audience understand and trust your software or application.
Your software is just as important as a physical product and just like physical products, it deserves real actors to sell the software in an advertisement. Let Brainiac guide you from start to finish with your software as a service promotional video.
Using live action for great explainer videos
A big mistake companies can make is the use of cheap cartoons, whiteboard videos, or even AI Videos to get attention for their software as a service or mobile app. Yet if you need real human beings to buy or subscribe to your software, it is probably a good idea to use human beings to market it.
Live-action explainer videos feature a live host, talking directly to the camera, addressing the target audience by their job title and what they are searching for.
Structuring the writing of a great explainer video
Best practices when doing a live-action promotional video include calling out the audience by job title or by mentioning the problem they may have . Next, you want to quickly introduce what the software or app does. You must do all of this within the first few seconds to ensure that they do not skip the video on YouTube or become impatient.
Once you give a fast overview, you can then get deeper into the problem and pain points in the viewer's life that your software seeks to ease.
Now you will provide a detailed description of all the features of the software or app and how they solve each of the viewer's problems or make the viewers life easier. In some cases, showing how tthe app integrates with other products to become a reliable portion of the viewers tech stack is also necessary.
Finally, listing the steps that the viewer takes during on-boarding, and using the software can help. This can prepare the viewer to become a customer or subscriber. Calls action sometimes during and always at the end of the video are necessary to push the viewer to becoming a customer of your service.
The great explainer videos checklist
1. User interface - Showing clear representations of the user-interface or the software in motion for each of the key features. Use strong captions and voiceover to help the viewer understand exactly what they are looking at.
2. Real human beings using the software either on desktop or with phones. Brainiac has many methods, including using pre-shot templates with your software rigged into the screens or phones, so the viewer can see themselves using the service.
3. B-roll footage of how it impacts the viewer's life can be extremely helpful in selling this offer as a service. It is easy to forget you are selling to human beings. Human beings want to see how the product impacts their business and life. You can shoot with real actors and include it alongside your host or utilize light amounts of stock footage, but a human connection is essential.
Showing the people in environments your target customer can relate to also helps greatly. If they are using the product at an office, then show office workers in the video. If they are likely to use the software at home, show it in the home and surround it with lifestyle shots.
4. Step-by-step guidance on how to use the software in quick and easy-to-understand ways. You can use this portion of the video as a way to onboard the viewer into becoming a potential customer. Showing each step in the process can put them in the drivers seat of using your software or app, and closing the video with a clear call-to-action will further help in increasing the chances of them becoming a buyer or subscriber.
5. Nice motion graphics combined with your companies, branding, logos, and fonts will help the entire package feel trustworthy and professional
Runtime
The typical runtime for a successful explanation video is less than three minutes. If your software is complex and has many features that require tutorial elements it is important to break it up into a suite of videos.
Keep in mind the search engines use complex algorithms to determine where in results you video will land. It doesn't matter if the video does one million views if the average viewer watches it for less than two seconds. Make sure and not waste your audience's time. They wont wait for you to get to the point.
Explaining complex products with multiple videos
Utilize a different video to describe each feature and in some cases, a different video to answer questions about each problem that your software solves.
This can provide an incredible advantage when it comes to search engine optimization for your video and even your product. Oftentimes, your software might solve multiple problems.
Listing each problem as a title to a different video means that each type of customer searching for solutions to that specific problem, has an opportunity to learn about your software through that specific explainer video.
Your brand's success is very much dependent on visibility, and a large suite of tutorial videos, one for each subject, is a great way to increase that visibility.
Utilizing search engine optimization within the screenplay itself
Brainiac uses complex software such as SEM rush, and TubeBuddy to identify the keyword and search terms that you will need to insert into the screenplay itself.
Close captions are often scanned in order to determine where the video sits in search results and how relevant it is to the audience that is searching for this type of content.
Simply using descriptions, titles and tags worked in the past, but also for both viewer retention and search engine optimization, it is best to include many of the same keywords in the video itself.
Keywords that have high and low competition are especially helpful in your video and product being discovered.
Inform your director with crucial details
What is the job title of the person most likely to purchase your product? How old are they? Where are they located? Is this project for B2B SAAS customers or B2C SAAS customers? How many different problems does it solve?
Does this fit within your target customer's tech stack in any way, shape, or form? What are the features? What are the integrations? Do you currently have competition and if so, what sets your software apart?
Explaining these things to your director on the front end will give the director a strong understanding of the structure and format needed to deliver a great explainer video for your product.
Brainiac does all this for you when you hire them to make your next explainer or software demo. Book an appointment below, and we will take you from start to finish and make a great explainer video.