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Creative Video Productions
Creative Video Productions: Grabbing attention with a powerful ad
When you have a product or service you are looking to promote, creative video productions are an important and sometimes powerful tool that can elevate your brand presence, reach new customers, and increase visibility.
For Owners, CEOs, and marketing directors, working with the right team for creative video productions is the first step to achieving the above goals. From product videos to social videos, explainer videos, and beyond, Brainiac has you covered with creating well-executed videos for every touchpoint of the customer journey.
The next step, is looking at the audience you want to reach, where you want to reach them and exactly what you are looking to say to them. Once you identify this information, looking at creative ways to share your message with your chosen audience comes next. A good writer knows how the audience thinks, what they care about, and can make the information relatable and enjoyable to watch. Remember, if it is not enjoyable to watch, the message won't reach them. So make sure viewer retention is on your mind at all times.
Defining The Right Type Of Video For Your Brand
The first step when producing creative video productions is determining which type of video is needed for your promotion. Different formats serve different purposes, and you will want to identify the most effective one for your type of product or service.
Product videos are particularly effective is you are selling your product online or in retail outlets that require heavy promotions. You can use your product videos on sales pages and on YouTube and programmatic streaming ads. These videos showcase features, benefits, and how a product solves customers' problems or makes their life easier or more enjoyable. A high-quality product video can be the deciding factor for customers in the buying process, allowing them to visualize the product in action. Therefore, keeping a strong lifestyle element involved will be key.
Social videos are perfect when online sales are a major part of your distribution. Ranging between 8 to 15 seconds and having sharp messaging is one of the best moves when pushing on Instagram, TikTok, or YouTube Shorts. Crafting slick, attention-grabbing social videos can increase brand visibility and social followings, drive traffic, and create user engagement.
Explainer videos serve a slightly different purpose: simplifying complex ideas or concepts. If your company offers services or products that require explanation, choose the explainer video package, which usually includes a host describing the product, screening shots, and visualizations. Often times light stock or lifestyle broll is also employed to help your potential buyer understand what would work best for them.
Planning and scriptwriting
It’s not just about just being unique when using creative video productions to promote a product or service. It is about making sure the messaging aligns with the product and the cast and locations support the messaging and brand. This is done with proper planning calls. It's easy to get carried away with cool ideas, yet clarity in messaging and best practices for each platform must always come first.
Start by defining your goals—do you want to increase brand awareness, drive sales, or explain a concept? Know your target audience and the platform you plan to use to reach them, and this will help guide the process of reaching your video’s objectives.
At Brainiac, you will receive your client dashboard in the form of a sheet, with all of the links you will need during the entire process. The sheets will ask you important questions such as a) target buyer b) location product is for sale c) features of product d) problems product solves e) any other important messaging and allow you to upload brand assets such as logo, font and other previously written materials. These items are then taken and turned into a script. You get two free hours of consultations for script on all packages.
Collaborate with Experts
Make sure your creative video productions are well-informed, hit your target audience with the best version of your messaging possible. TO make sure you get the highest quality, work with professionals. Even on UGC campaigns.
While it’s tempting to handle production in-house, an experienced production company can meet all technical standards and creative expectations. At Brainiac, we can help you understand many of the best practices per platform while delivering creative assets that get attention in a highly saturated marketplace. From scripting and storyboarding to filming and post-production, our team is here for you.
What Are Creative Video Productions?
Creative Video Productions refer to any video production that uses creativity to communicate information rather than just providing straight information alone. The process of producing a video creatively includes conceptualizing the video content based on messaging while using artistic shooting or animating, editing, and sound to convey the message you intend to share.
What Are The Steps Of A Creative Video Production?
Creative video production involves several key stages: pre-production (taking messages and ideating creative ways to convey them, planning, casting, and location scouting), production (filming, recording), and post-production (editing, sound design, visual effects). When doing Brand Videos and Product Videos, SEO is often done during the scriptwriting phase.
Learn more about the process by booking an appointment with Brainiac below.