COMEDY COMMERCIALS
Corporate Video Production
Corporate Video Production: A Comprehensive Guide for CEOs and Marketing Directors
When working night and day to keep your business, marketing department or even HR afloat, you need a pitch-perfect solution to your video needs. Videos is not just a luxury in communication, is it expected for both internal and external audiences, now more important than ever. Corporate video production is, simply put, one of the most powerful tools to convey your company’s messaging, whether it's promoting a new product, explaining an internal mandate, or showcasing your brand to other businesses.
For CEOs and marketing directors, understanding the different types of corporate videos as well as the corporate video production process is key. At Brainiac, we can show you how to maximize the impact of high-quality videos and help you in achieving your business objectives.
You need a company that understands your needs and can take you from start to finish. Book an appointment for a zoom consultation and we'll lay out all of the best practices for your video.
Why Corporate Video Production Matters
Corporate video production isn’t just about making a high-quality video or dropping a bunch of information on a viewer. It’s about strategically creating content that resonates with your target audience in a way that gets them the information they need, in the structure that is best and in a way they are most likely to remember. Whether you're producing a promotional video, internal communications (HR Video), or social media content for consumers or businesses, videos can convey complex messages in an easily digestible format - provided you have the right team behind you.
An example of a high quality Corporate Video Production
Benefits of Corporate Video Production
People are more willing to watch than read Videos hold attention better than text alone, making them a fantastic tool for engaging customers, employees, or other stakeholders in your company. They also improve the overall SEO of your web pages when they accompany the copy meant to attract people online
Brands Become More Memorable: A well-produced corporate video helps push your brand identity into the consumer's mind in a way text and logos cannot do on their own. When done properly, they create consistency throughout all of your marketing efforts.
Improved Communication: If you have three pages of mundane business content that you expect a potential buyer to read, even if he does read it, it's likely to turn into a blur in his mind. Videos can explain complex concepts, products, or services with not just words, but visuals that help boil things down further.
Increased Reach: Videos can reach people in places where text won't grab them and at times, they are unlikely to read. Social media platforms and websites are highly receptive to video content. A corporate video can easily go viral, extending your reach far beyond traditional methods.
By investing in corporate video production, your business can share its messages more effectively, and impress the audience far more than droning on with text alone. It should be noted that it's important to understand the types of videos available and how each can be used to address your specific needs.
What type of Corporate Videos do you need?
1. Promotional and Advertisements
Promotional videos are typically created to highlight a product or service. Help your Corporate Video production team to understand if what you are promoting is B2B or B2C, as this will determine everything from the platform that is sculpted for the structure of the ad.
Corporate promos can also be used to promote your company culture or unique selling propositions (USP). These videos are primarily aimed at external audiences, including potential customers or partners, and serve as a marketing tool. The goal of a promotional video is often to drive conversions or sales, or brand trust, so high-quality video is critical.
2. Brand Videos
A brand video is focused on communicating your company’s values, mission, and identity. This type of corporate video is often very focused on storytelling and creating an emotional bond between the consumer and the brand ethos. It can establish trust and loyalty with potential clients, partners, and employees when done right.
3. Product or Service Demos
When launching a new product or service, your video is one of the most effective ways to showcase its features and benefits. Demos allow you to demonstrate how your product works and how it solves a problem, encouraging conversions and signups.
4. Internal Communications Videos
When your company has more employees than can fit in one room, you need a way to effectively communicate with all of them Corporate video production isn’t just for external marketing efforts. Internal communications videos are key in helping you communicate with employees about company updates, new policies, or training initiatives. These videos help maintain company culture, improve engagement, and ensure that critical information is shared effectively across your team.
5. Testimonial Videos
Customer testimonials are a great way to build credibility. These videos highlight satisfied customers or clients talking about their positive experiences with your product or service. They are particularly valuable for social media marketing and website content, as they offer social proof that can influence purchasing decisions.
6. Recruitment Videos
A recruitment video helps potential employees see why your company is a great place to work. This type of video typically includes interviews with current employees, a tour of the office, and insights into the company’s culture. A well-made recruitment video can help you attract top talent and create a strong workforce.
8. Training Videos
Training videos are often needed for internal communication, especially in larger companies. They can streamline onboarding, ensure more consistent training for employees, and keep the team up-to-date on company procedures or software.
Understanding the Corporate Video Production Process
Creating a high-quality corporate video requires a team that follows a detailed, step-by-step process—from pre-production to post-production—is executed flawlessly. Here’s an overview of the corporate video production process. However, don't let that make you think it will take forever or be difficult to get done. Brainiac will take you from start to finish in the entire process.
1. Pre-Production: Defining the goals and plan
Pre-production is where ideation, casting, writing, and planning for all of the necessary elements of your corporate video occurs. During this stage, we will help you define the purpose of the video, the target audience, and the type of video that will best meet your needs.
Define Objectives: What do you want the video to achieve? Is it to increase sales, build brand awareness, or improve employee engagement? A clear goal will guide the creative process from deciding on the format all the way to the platform.
Solidify The Concept: Work with Brainiac to develop a concept and script that aligns with your brand identity and message.
Scriptwriting: Scripting should involve your messaging, and an understanding of target keywords to help your video move through SEO if it is a B2C or B2B video. The script should be clear, concise, and on-brand.
Casting and Location Scouting: If your video includes actors, presenters, or testimonials, we give you many great options to choose from. Also, choose the right locations that support your narrative and company image. We have many free inhouse options and additional locations can be rented with ease.
Confirm Timeline: If you have a specific date that the video is needed, lay that out on the front end.
2. Production: Bringing Your Vision to Life
The production phase is when the video content is filmed. This includes everything from setting up the camera and lighting to capturing the audio and video footage.
High-Quality Equipment: We use the right tools, professional camera, lighting equipment, and sound recording devices to ensure has the right look and feel for your specific goal.
Director and Crew: We provide you with a skilled production team that will make sure that the video meets your expectations. The director works to capture the footage as per the creative vision, while the crew handles technical aspects such as lighting, sound, and camera work.
Incorporating Motion Graphics: Motion graphics help provide momentum and production value beyond just a camera on a person. They also can be used to quickly clarify things that would take a thousand words to do.
3. Post-Production: Editing and Refining Your Content
Once the footage is captured, the next phase is editing. This is where the video truly comes together. Post-production involves:
Video Editing: We use the Adobe suite to cut, trim, and arrange the footage. Our post-production is clean and slick, and most importantly, brand-centric.
Sound Design and Music: The right music and sound effects will be added to your video to help carry out the right voice and tone of your production.
Motion Graphics: During the editing phase, motion graphics are often also used to extend the production value and make points in a quick and easy way.
Color Grading: Color correction is often the difference between amateur content and commercial-level content. We handle it all for you.
Final Review and Approval: Once the video is edited, the final product is presented for review. Ensure the video aligns with your brand identity, message, and goals. You get two free rounds of revisions after the second invoice is paid.
4. Distribution: Getting Your Video to the Right Audience
Know your planned outlets during preproduction, as you will want to sculpt the content specifically for your planned platforms.
Social Media: YouTube, Facebook, LinkedIn, and Instagram are great places for your video, yet there are many other outlets that may work as well . Discuss who you are looking to reach during the script phase so we can play for the specific requirements of that audience and the right platform to reach them on.
Company Website: Videos can be embedded on your website and product pages.
Internal Platforms: If you’re using the video for internal communications, consider uploading it to your intranet or including it with newsletters.
Best Practices for Corporate Video Production
To make your corporate video production truly effective, there are several best practices to keep in mind.
Know Your Audience: Create videos in a way that considers the voice and communication style of your target viewer. Whether for employees, customers, or potential investors, understanding their communication style will help you create more relevant content. Brainiac helps you identify your audience and speak to them directly.
Maintain A Consistent Brand Voice: Make sure your video aligns with the company’s overall brand, including colors, tone, and messaging. Consistency across all videos helps reinforce identity and alerts your viewer that you are a serious business.
Focus on Quality, Not Quantity: When doing corporate videos, a well-produced, high-quality video is more likely to make an impact than several low-budget videos. That said, brainiac offers mulit-video packages that work wonderfully in taking care of all of your needs at the same time.
Don't Waste Their Time: Attention spans are short. make your videos concise, and engaging, and get straight to the point. If possible, deliver your message within the first 10 seconds to capture attention and keep most videos between 90 seconds to 2 1/2 minutes max.
Book a consultation below and we can lay out all of this information quickly over a zoom and get you in motion with a fantastic suite of corporate videos.