The Corporate Training Video Production Process: A Step-by-Step Guide

Corporate training video production all starts with smart planning. Scriptwriting, skilled execution, and ongoing refinement are required for your workforce to take these and you, seriously. Whether you’re creating a series of training videos or a single instructional clip, you'll need to approach this process with a smart team following a proven structure and format.

1. Define The Video Objectives

Start the process by identifying the objectives of your training program. What knowledge or skills do you want employees to gain from the video? Are you teaching employees a technical skill, introducing company culture, or helping them improve customer service skills?

If you're aiming to enhance customer service skills, the video should help in demonstrating real-life scenarios. Let them learn in a consistent way how to handle customer complaints, questions, and inquiries. By knowing what you want your videos to achieve, you will be able to give your director the right information that is needed to take you from start to finish in the process with ease.

2. Identify Your Audience

Understanding the specific needs of your employees is an important part of keeping your business thriving, and including this knowledge in the framework of your training curriculum will allow you to know what questions and answers must be covered throughout.

Different audiences will require different approaches, and oftentimes different videos, as you don't want to rehash obviouses to employees who already know portions of the information. Make your videos relevant to each specific department. It's better to have 10 short 3-minute videos for each area of expertise than a 30 to 60-minute video covering things that are not relevant to that specific worker.

Specifically, videos can be made to address:

• New hires that need an introduction to the company’s values, policies, and procedures.

• Experienced employees who require more advanced training that covers industry best practices or new technologies.

• Managers and executives who need videos focused on leadership development, team management, and decision-making skills.

Tailoring the content to each portion of your workforce's specific needs and learning styles will greatly with the workers retaining the important portions of the information they need to know.

3. Collaborate with a Professional Training Video Production Company

Working with a corporate video production company can bring a level of professionalism and polish that’s hard to achieve on your own, and a secondary voice in the process will help you uncover additional areas that need to be addressed. Brainiac helps you with the writing, and preproduction directing and takes care of casting, editing, and all other needs.

A training video production company can also advise on best practices, helping you make informed decisions about tone, pacing, visuals, and interactivity. You need a strong director behind your efforts who can carry your brand identity throughout the entire process.

4. Scriptwriting For Training Videos

Once you know your messaging, the scriptwriting process begins.

A strong script is everything when creating your video content. It should be clear, concise, and focused on key messages. Depending on the nature of the training, the script may involve:

• Dialogue: This is the spoken part of the video, often delivered by a narrator or host -straight to the camera with strong titles.

• Voiceovers: Voiceovers may provide explanations or context for specific scenes, however, a strong host is very helpful in anchoring the video into something watchable.

• Calls to action: Encourage employees to take specific actions after watching the video, such as completing a quiz or reviewing supplemental materials.

Storyboarding helps you see how each scene will unfold. This ensures the video flows well and keeps the audience interested. It’s also a helpful tool for the production team to understand the visual elements needed, such as motion graphics, on-screen text, or images.

5. Filming the Corporate Training Video

The filming phase typically happens within four to six weeks of script approval. This stage involves capturing all the footage needed on a professional camera and prepping for post-production.

Brainiac delivers:

• Use high-quality cameras and lighting:

• Knows how to keep the video in alignment with Brand Voice:

• Include demonstrations: Where possible, Brainiac will include real-life examples or case studies that illustrate how employees should apply the concepts being taught.

6. Enhance the Video with Post-Production

After filming, editing the content begins. This is where all the elements come together to create a polished, final product. Post-production involves:

• Cutting and editing footage: Create a slick cut from the footage and include other elements or brand assets following the script's outline, structure, and best practices.

• Adding motion graphics can help clarify complex or make the content more engaging. For example, you might graphics to show step-by-step processes or visually illustrate data.

• Incorporating audio and music: Music and sound effects are then added to create a consistent feel and further elaborate on the brand's tone and brand voice.

7. Review and Feedback: Refining the Final Product

You get two free rounds of revisions to the edit. Give your director all notes at the same time within the client dashboard to ensure that nothing is missed along the way.

Other Ways to Benefit From Corporate Training Video Production

1. Repurpose Existing Content

Utilize existing materials such as PowerPoint presentations, manuals, or instructional documents — to repurpose into videos. Brand assets and screengrabs are also helpful in crafting the content for your workers.

2. Work with a Full-Service Video Production Company

A corporate video production company that offers a full suite of services will be needed. Avoid trying to hire separate people to shoot, edit, mix, etc. Use one company to take you from start to finish in the entire process. Brainc will help you avoid costly missteps and ensure that the project stays on track.

3. Consider Video Length and Complexity

As stated above, smaller bite-sized videos separated into training chapters will help your workers better retain information. Employees are more likely to engage with short, focused content, and this approach can also make the overall production process more manageable as well.

4. Focus on Reusability

Once you've created a training video, it doesn’t have to be a one-time investment. You can reuse the video for different teams, departments, and onboarding purposes. You can also save money by shooting multiple videos at the same time, some for training and some for marketing. Brainiac offers fantastic bulk rate packages to cover all of your needs.