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Brand story video production
Brand Story Video Production that resonates is key
Your Brand story video production can be just as impactful as your product videos on potential buyers. Brainiac looks at your brand and identifies what makes it unique. The history of the brand, the people involved, the culture that surrounds its prominent buyers and more important than anything - the brand voice.
This will help us develop a solid story that engages and makes your brand more memorable and more lovable when they are considering you for a purchase. Purchases are not just made for practical reasons they are informed by emotions as well when somebody loves a brand they are more likely to consider the item behind the brand as an essential part of spending at that time. Book an appointment at the bottom of the page and let Brainiac take you from start to finish with your brand story video production.
What is Brand Story Video Production?
A brand story video is a powerful way to market the essence, values, and culture behind the brand and products that it creates. Unlike other traditional commercials, this kind of video focuses on the storytelling and emotional connection between the audience and the brand.
Sometimes they are humorous and make people fall in love with the brand's sense of humor and ideology. Other times they are emotional and sensitive and help people understand that the brand cares about the world that it exists within.
The video must communicate the brand’s voice and identity.
Brainiac looks at your brand deeply, speaks with you at length and takes down a lot of information via our client dashboard spreadsheets. We then help you communicate through video and storytelling in a way that makes people consider your brand more in the way you want it viewed.
What is Brand Story Video Production?
A brand story video is a powerful way to market the essence, values, and culture behind the brand and products that it creates. Unlike other traditional commercials, this kind of video focuses on the storytelling and emotional connection between the audience and the brand.
Sometimes they are humorous and make people fall in love with the brand's sense of humor and ideology. Other times they are emotional and sensitive and help people understand that the brand cares about the world that it exists within.
The video must communicate the brand’s voice and identity.
Brainiac looks at your brand deeply, speaks with you at length and takes down a lot of information via our client dashboard spreadsheets. We then help you communicate through video and storytelling in a way that makes people consider your brand more in the way you want it viewed.
Why your brand needs a story to begin with
Online promotions are a seriously saturated environment. You need a way to cut through the noise and to make people remember who you are more than just the product that you are selling. Research indicates the majority of consumers want to see more online video content from brands. Creating an engaging narrative beyond your typical product video can help you resonate with audiences in ways you have yet to achieve.
Product videos showing the features and the lifestyle that the features help assist in obtaining can make the products feel relatable and useful. Yet it’s easy to forget a specific product. Yet when the product is part of a larger campaign, including a brand video and social videos, it is more likely that after the viewer sees a few different pieces of media they will remember the product amongst a sea of other options.
You want a video production company that can channel your ethos into creating calls to action for your target audience, and build trust by creating content that can create an emotional connection with your potential customer. Storytelling takes all of the tools that go into entertainment. They go beyond your typical advertisement. From striking visuals to top-notch writing and great casting, your brand storytelling video is in good hands at Brainiac.
The main elements behind a fantastic brand story video production
1. A clear representation of the brand identity
introducing the brand in a way that showcases its distinctive visual elements, logo, and more important than anything voice is key to a successful brand story video. if it’s a fun brand it should be a fun video. If it’s a serious brand it should be a serious video. This is your opportunity to connect on an emotional or exciting level with your audience and make your brand memorable so they pay more attention when the products come their way.
2. Strong narrative story
The background of the founding of the brand may be the way to go or simply the story behind what inspired the creation of the products and ethos. Brainiac can help you define what is unique about your brand and its story and turn it into a script that helps captivate viewers and make your brand more memorable.
Book an appointment below and let us get you in motion towards a group of videos including a brand video, product videos and social videos. These affordable packages allow your products and services to resonate with viewers beyond just a simplesales pitch and give you plenty of opportunities to remarket to your potential buyer with platforms like Meta and Google/YouTube.
3. Visual consistency
At Brainiac, we take your brand identity very seriously, making sure that your brand video is consistent with a cohesive, visual style, graphics, fonts, and imagery that matches your voice.
4. The human factor
Make sure your brand is relatable by using actors that are very similar to the audience that you seek to engage. Avoid relying on cartoons by using real human beings. That will make your brand relatable and more trustworthy than the anonymity of graphics or cartoon-driven videos.
5. Showcase not just who you are, but what you do
Show the brand’s product and services in a quick, easy-to-understand way and include a strong call to action as well as encourage them to subscribe to your social channels, newsletters, or make a purchase.
Brand Storytelling: The Future Of Marketing
In 2019, Forbes declared Brandstorytelling the future of marketing. Now in 2025, the future is here. Declaring the internet as the "sea of sameness", Forbes pointed out how Brand Storytelling had become the way to stand out. Brand storytelling, as they put id, builds more than customers. It builds a tribe. people who remember you and are more likely to follow you on social media.
Building a social following and social relationship with an audience is key to creating enough redundancy for them to start buying your products. And brand storytelling helps generate those early connections in the funnel of relatablity and trust.
Humans are more likely to be sucked in by a story than a bunch of features and sales pitches alone. We watch movies for entertainment, not product videos. This is why storytelling is an ever increasing important part of your video marketing campaign.
The part of the story that can help create a connection:
Where it all began
The beginnings of the brand is often an incredibly entertaining way to start the story, or a way to further build a love for the brand part way through. The event that occurred behind the idea for the brand or product.
What was the founder of the company going through at the time? What was he or she before the entire process of creating the brand started? Where was the first meeting, the office. How did the coffee smell at the time they refined the product. Building a almost romantic notion around the development of the brand is a wonderful way to grab viewers and pull; them in, especially if the brand has been around for some time.
What growth looks like
Who was that first customer or what was the first product that launched the brand? What problems were solved? Was it filled with stumbles or successes or both. Owning the difficulties in the beginning, how broke the brand was or how small and humble the office was, is a great way to make the founders relatable once the brand has established itself as a successful provider.
The first customers, how was their lives changed. How have people been helped. Where was the first measurable impact? What did it feel like to see the brand do something special?
What is the brand voice?
All brands have a voice. Is your brand voice cool and calm? Or is it silly and stupid? Sharp and witty and fast or slow and calculated? Is your copy typically formal or casual? Is it funny or serious? Is it wild and extreme or very moderate and broadly relatable? When you look at the brand's products, what words come to mind?
What adjectives would you use? Now, how loud are those adjectives when spoken? How aggressive or passive are the words used to describe the brand or product? Asking these questions can help you define your brand voice, and that voice or "tone" should be consistent throughout your brand story video.
What is your Brand Ethos?
Your brand has a purpose. Say you are a food product that people take camping, that purpose might be "helping build shared experiences". Or say its popcorn for home, it might be "supporting your most enjoyable entertainment". Or say the brand is to support goals, such as how Nike proclaims "Just DO It". This deeply about what your brand and products help the viewers do, and pull from it your list of core values and ethos that can drive the voice and representation of who you are as a brand.
What do you have in common with human beings?
At Brainiac, we take a metrics-driven approach to Brand Story Video creation, looking at all elements of your brand story as well as what topics people search for that might align with your brand values. This allows us to create a strategy for making your brand relatable to the type of audience you seek to buy your products.
What are the things about your brand that inspire people? Make people proud to give you their hard-earned money? We can help you identify these things and wrap them around your brand story. Look especially for how the brand might make the world a better place. Is it sustainable for the environment? Do you give a certain percentage of profits back?
Are you focused on adding jobs to your region or lighting up impoverished communities? Do you in spire hope in the hopeless or support any causes that make you loveable beyond your products. Remember, the brand voice and brand story do not stop with just the products your brand creates. And the products your brand creates, can also always add to the story and ethos.
What is the future of your brand?
When trying to define your ethos, values and purpose, look not just at where the brand has been but also where the brand is headed. How is this brand going to change? How did it start and where will it land? What are all the factors behind your vision for the brand. Brand Story Videos do not have to be long and they do not have to address everything listed here, but they should tell a story,. share a vision, a purpose and feature a strong brand voice that resonates with the potential buyer or follower.
Brainiac can help guide you through all the best practices depending on what platform your videos are intended for and what products you plan to promote. From the writing through the directing, the planning of the visuals and final post-production, Brainiac has you covered. Book an appointment with Brainiac today and we can help you map out the perfect creative approach to your brand video production.