COMEDY COMMERCIALS
Best Product Demo Videos
Best Product Demo Videos for Consumer Goods or SAAS
The best product demo videos all have several things in common: Clarity, Production Value, Structure, Brand Awareness, and Audience Awareness.
Video marketing is never as simple as you think. Sure, showing how the way the product works and giving a proper product demonstration is key, but also factoring in lifestyle and value propositions are integral.
Product demo videos can be a powerful tool, when it is done right. When done wrong, they can destroy your chances at a sale or deal within seconds, trash your website or product page SEO with high bounce rates, and leave you with a hole in your pocket to show for it.
Brainiac Video Production guides you through all of the best practices when making a product demo video.
What Makes a Product Demo Video Effective?
Professional Video Production is just one obvious factor of making sure you have the best product demo video.
Clarity
The video must clearly communicate what the product is. As a demo, it should show how the product works, and its unique selling propositions (USPs). This involves more than showing the product in action. It requires explaining its benefits in relatable terms.
Structure
The structure of information is one of the most important things in the era of skippable ads, swipeable social media, and impatient buyers. You must get straight to the point.
When surfing platforms like Amazon and Google shopping for consumer goods they will go straight down to the "related items" section if you don't grab them in seconds.
When on Product Hunt or surfing YouTube looking at demos for a new SAAS to add to their tech stack, they will not wait for you to get to the point. Make sure the buyer knows this product is for them and what the product is, literally, in the first five seconds or less.
Lifestyle Integration
Lifestyle shots can be extremely helpful. A picture speaks a thousand words. Simply seeing someone who is the same age and "type" as the person likely to buy the product using the product, communicates large amounts of information.
What environment you show the product in is also helpful in creating an emotional connection with potential consumers. Show real-life scenarios of the product being used. This allows your potential buyers to envision themselves using it.
Production Value
High production quality cannot be overlooked. It must look good, have strong acting, and adhere to all the best practices surrounding the type of video it aims to be.
Know The Best Practices
The format your video is made in is one of the most important decisions you will make. Read below about the different types of videos to understand more about format choice, or simply book a quick consultation with Brainiac and we'll guide in the right direction.
Know the optimal length for viewer retention
For commercials and Product videos should be between twenty seconds to one minute, when presenting consumer goods, snacks, electronics and other physical products. For software, typically between sixty seconds and three minutes. In both of these cases, this applies to YouTube, landing page videos, Linkedin promotions and other web video types.
For broadcast and streaming, thirty seconds. For social media, between eight seconds to fifteen seconds. Some Instagram videos can be around thirty seconds, but the longer you make it, the less likely it will organically travel.
It's not just about showing off the product. It's about telling a story, solving a problem, and creating a connection with the viewer.
Types of Product Demo Videos
Here are some common categories:
Consumer Goods Product Videos: Product videos that show the product and its usage. If on YouTube, they are also filled with lifestyle shots and keywords. When made for a landing page or as a demo in your online store, they typically avoid calls to action in order to adhere to Amazon TOS. These are typically shot on a professional camera with pro actors.
Explainer Videos: These are usually for software as a service., coporate or B2C apps. The runtime is usually between 90 seconds and three minutes. The best practice for these videos is currently live-action. Combining a live host, motion graphics, screen grabs and sometimes light stock footage and voice-over, you will be able to clearly showcase what makes your app or software best. Typically shot on a professional camera with pro actors.
Tutorials: Step-by-step tutorial videos that are usually viewed after the product is purchased. Explainer Videos have broad overviews of features and usage, while tutorials allow for steps and insights on the best way to use the product. These are most common with tech products and software as a service product.
Unboxing Videos: These do not have to be expensive looking, and if on vertical social media should be shot on phones. One great strategy is to combine the unboxing video with the professional video showcasing the product. This allows for the review-like nature of an unboxing video and the powerful message of a trustworthy, well-funded company behind the product in a commercial.
Whether you are marketing a software product, a product launch or need a product demonstration video, Brainiac will guide you through all of the best practices during your consultation.
The Power of Product Demo Videos in Today's Market
In today's fast-paced market, consumers seek quick and clear information. They want to understand a product's value without much effort. This is where product demo videos shine.
Demo videos provide a dynamic way to communicate product benefits. Unlike static images or text, they show the product in action. This visual experience can significantly influence a consumer's purchasing decision.
For SAAS companies, demos simplify complex software features. They help potential customers visualize how the software integrates into their workflows. This visualization can ease any apprehensions about adopting new tools.
Moreover, demo videos are highly shareable. They can spread across social media platforms, reaching broader audiences. This expands brand visibility and boosts consumer engagement.
In addition, search engines favor video content, enhancing online visibility. Well-optimized demo videos can improve your site's ranking, drawing more traffic. This dual benefit of engagement and SEO makes demo videos indispensable in modern marketing strategies.
Know Your Audience: Customizing Product Video Demos for Consumer Goods and SAAS
Creating the best product demo videos requires a deep understanding of your audience. Consumer goods and SAAS target different user needs. Knowing these differences ensures your demo resonates effectively with its audience.
Consumer goods appeal often to personal needs and daily convenience. Demo videos should emphasize ease of use and practicality. Highlighting how a product fits into everyday life can connect emotionally with viewers.
On the other hand, SAAS products target professional environments. They often require an analytical approach to demonstrate problem-solving capabilities. Potential customers need to see immediate value and impact on work productivity.
To effectively tailor your demo videos, consider these audience characteristics:
Age and technology familiarity
Common challenges or pain points
Preferred communication style
Decision-making criteria
Desired outcomes or benefits
By focusing on these aspects, your demo can address specific audience concerns. Use relatable scenarios that depict users' lifestyles or work routines. This helps potential customers visualize product integration into their own environments.
Tailoring your approach not only increases engagement but also boosts trust. An audience that feels understood is more likely to convert. This makes audience-specific demos essential for both consumer goods and SAAS success.
Additional Best Practices for Creating Product Videos
When aiming to produce the best product demo videos, always take the product into consideration first.
Consumer Goods
Focus on Product Benefits: Show how your product gits into and improves everyday life.
List features in a way that informs the life applicability.
Packaged Food & Snacks
Visual Appeal: Make it look tasty and show people enjoying the experience of eating. use the kind of actors who are most likely to consume your product and showcase it in the right locations they can relate to.
What's Best About Your Ingredients: Showcase any ingredients or health benefits that set you apart from competitors.
Meal Suggestions: Show the product alongside other foods and lifestyle accessories that perfectly match it.
Electronics Products
Make it look cool and showcase it in a modern light.
Demonstrate Functionality: Show how the product work in practice;and include it as part of the lifestyle shots that can help your buyer relate to it.
Be Proactive On Objections: Anticipate potential customer questions about usability or compatibility. If there may be an objection to the sale, use it as an opportunity to showcase another feature, or item it can be paired with.
Apps and Software
Use real people. A lot of software companies use strategies from the past like white-board explainer videos or an animated product demo video, and in some cases it might be effective. Yet as we enter into 2025, cheap cartoons are a thing of the past.
If you can get someone to use an online software or draw it for a couple grand, the audience will know it and they won't care. You need a live-action video where an actor quickly boils down you features into easy-to-understand bullet points.
If you plan to go after organic (free) viewers, then try giving it a how-to feel so people find it when searching for answers to their tech stack gaps on YouTube and Google.
