COMEDY COMMERCIALS
B2B Video Production
B2B Video Production to reach the right businesses
B2B Video Production is essential. Businesses need video to communicate to other businesses now more than ever. Using an experienced Production Team as part of your content marketing strategy will further your reach to other B2B companies.
And it goes beyond the video project looking pretty. It requires a pitch-perfect structure and messaging for a successful marketing campaign.
Those who run the company you want to work with have very few hours in their day. B2B Video Production allows you to communicate the basics of your value proposition to other businesses. You can achieve this in a way that is professional, trustworthy and cuts through the noise. Yet, you will need the right team to do it.
Face it. They are not going to read your lengthy newsletters. They are unlikely to sit through a one-hour podcast.
Showing up for virtual events takes the backseat to videos that simply share the information. Once convinced, they'll book a Zoom for a one-on-one discussion. This is how it works in the modern age.
Sharing videos via LinkedIn messaging and email are great intros. Also working to SEO the video on YouTube and Google is of added benefit to B2B Video Marketing. Brainiac Video Production Services takes your B2B corporate Videos to the next level. Here's a strong example of what B2B Video Production looks like.
What Does B2B Video Production Mean?
B2B video production is when a company, like Brainiac, produces a video meant for business-to-business communication. There are several different types of B2B Videos, and during a quick consultation, we’ll guide you to the right choices for your company and its target audience.
Promotional B2B Videos: Promoting the product or service that is aimed at businesses, usually the company owner, CEO, or operations manager.
Explainer Videos: An Explainer Video is a cross between a promotional and tutorial video, using a more informational and Q&A approach to promote the product or service to other businesses..
Case Study Videos: Built on statistics and information, generally referring to how your company has assisted other companies in achieving their goals.
B2B Corporate Training Videos: These videos are meant to train members of other company's teams on how to work with your company in the most efficient way.
One factor you must pay attention to, no matter what type of B2B Video Production strategy you choose, is the importance of using real people to communicate your messages in the video.
Relying on cutting together poorly shot webinars or hiring someone to create cheap cartoons seldom achieves the same results as using the following elements.
Key elements to building trust with your B2B Video
Have it star a real person. Use a professional host that looks like someone your target buyer would want to speak to.
Use screengrabs of your website, user-interface, and any apps.
Facility shots are sometimes helpful, but can oftentimes be grabbed by an employee on a cellphone and given to your video production team. Do not use local video production teams simply because they can come out and shoot your facility. Showing the facility, even when important to understanding the services, is just 5% of what is needed.
Use motion graphics, screengrabs of the user-interface, light stock footage, and of course a properly shot host.
Work with a video agency that understands your brand identity. This is what will help establish trust and deliver a message that doesn't bore others.
B2B Video Production: How it improves your business
Utilizing B2B video production offers numerous advantages for companies looking to enhance their marketing strategies:
1. Better Engagement
More engagement on LinkedIn, longer visits to your website, and great conversation starters, a proper business-to-business video will make your audience want to communicate with you. In part, this is why using human beings in the video and not settling for cheap cartoons is so important. When you need humans to trust in your product/service, use a human on the video to pitch it.
2. They Are More Likely To Remember You
People retain information better when not just listening, but viewing as well. If you want your readers to remember you, let them do more than just read. A video that communicates your service, asks questions to get them thinking and backs up the information with useful visuals is key to them remembering who you are and what you
do.
3. Reaching more people, faster
From YouTube to LinkedIn to Instagram and even TikTok, B2B Video production allows you to reach buyers and fellow businesses in more than one place, more than one time. It can take up to seven times of someone to learn about you in more than one place, for them to take action and book a call or make a purchase. A Live-Action Explainer Video can be used in so many different ways, to reach so many different people.
4. Cost-Effectiveness
Think about how expensive it would be for an employee to call thousands of people and explain your service or product one by one. This sounds like an obvious statement, but even those who spend several thousand on a proper B2B Video Production are saving hundreds of thousands in labor hours and generating more trust and interest by elevating their visibility and brand reputation.
5. SEO Benefits
Videos are known to greatly help with search engine optimization (SEO) efforts when you use a proper company like Brainiac which understands programs like Tubebuddy, VidIQ, SEMRush, and more. Using relevant keywords in titles, descriptions, tags, and even the content itself, can enhance discoverability
Best Practices for B2B Video Production and Business-to-Business Communications
The most effective business-to-business (B2B) communication adheres to several important rules. When a B2B Communication Video is well-made, it can help create partnerships, and collaboration, and generate success for both parties. The necessary features are many, and best practices, many more. Yet here is a broad overview of what makes for successful business-to-business communications and how this informs a proper B2B Video Production.
1. Clarity is Key
No frills, bells and whistles. In business, you can’t simply hand someone a word salad and hope they give you money. Misunderstandings can lead to expensive errors, lost opportunities, and even lost revenue.
No matter what type of format you are sending your messages in, emails, presentations, meetings or videos - concise information broken down into easy-to-define sections is key for clarity and building trust with your potential buyer.
Use straightforward language and avoid salesman-like jargon. Know your audience, if they are already aware of specifics surrounding your product or service, then you can use very limited amounts of language, Yet if your audience is broader and knows nothing about what you do, spell it out in very clear terms at the beginning, and then get into details.
2. Tailor Your Message to Your Audience
Different types of audiences require different types of communication. If they are first-time buyers, keep it concise, short, and sweet. If they are experienced in the industry in which you are communicating information, you can get as detailed as you like. But never forget, if the video is public-facing and you are hoping for iot to show up in search results, viewer retention is going to be everything. You may opt to do a series of videos that are each 90 seconds to three minutes with different titles for each one, than to ignorantly believe strangers will watch a ten-minute video.
When communicating with technical teams, focusing on specific details and data-driven insights is great. But if this increases runtime past three minutes or word count past 1800 words, make sure those details are broken up into separate videos or separate chapters.
3. Encourage Interaction and Engagement
This is where knowing what platform you plan to share your material becomes important. If the video is meant for YouTube or social media, then you can encourage people to comment with their questions, which will obviously drive you to the page in search results.
If the video is on your landing page, then encouraging people to email or chat with any questions is a good way to take the B2B video into a formal conversation that helps both parties. Putting clear calls to action in the content throughout is also very helpful, both in terms of encouraging interactivity and encouraging engagement.
4. Don’t Rely On Technology Alone
Technology is great for research, it is great for finding out about your audience, it can even be great at first rough drafts of creative content. However, remember that humans buy from humans.
Technology can be lacking in building trust between you and the business you seek respect from. Once you have all of your information together, bring in a real writer to help you structure and write the video. This is important for creative content to hit in the right way, and to make an impact on the right audience.
Yes, that writer can check the content in programs like SEMRUSH and Tubebuddy to see how it performs for SEO, but ultimately, humans buy from humans. Use a live host in videos, footage of real people interacting in business environments with your product and structure it in a way that grabs them from the beginning so no one gets bored.
This is where a video production agency like Brainiac comes into play. You need marketing videos that are truly humanized.
5. Build Relationships Through Transparency and Honesty In Content
The more the content makes the viewer think about the pros and cons, the more it reveals deeper information that they know in their gut is true, and the more they will feel that their company can trust in a relationship with your company..
6. All Communication Should Be Proactive
If you know there are challenges a client may face when onboarding into your business, or when using your product, discuss it in your content. Help them understand the ins and outs. Help them navigate the roadmap to success with transparency in your product. Point them to 3rd party solutions to help fill in any gaps.
This is key for SAAS companies and Startups that seek to be added to a companies tech stack. You can find a way into their stack by being clear what gaps in the stack you fill and making recommendations to other portions of the stack that fill gaps. This approach demonstrates commitment to the partnership and enhances overall satisfaction.
Percentage of Businesses Using Business-to-Business Videos
In recent years, the use of B2B video content in companies' marketing strategies has surged. With roughly 86% of businesses using video as a marketing tool, taking the creation of B2B Videos as seriously as any other portion of your business is crucial when it comes to visbility and having a chance at growth.
The Rise of Video in B2B Marketing
HubSpot reports that 93% of marketers who use video say it’s an important part of their strategy. This is probably why video production has so rapidly grown in the B2B sector.
Steps for Commissioning a B2B Video Video Production from Brainiac
Commissioning a B2B video involves several key steps that ensure the final product aligns with your business goals:
Step 1: Booking a Consultation
Zoom meetings are preferred as they allow both parties to screenshare and quickly identify the right strategy when approaching your B2B Video Production. Once we learn about your business, we deliver the work order for you to execute via square. Once executed, you receive a client dashboard on google sheets and a link to book your script call.
Step 2: Script Call
Here you share your objectives for the video(s), such as who you are communicating to and what you want to communicate. During this phase, you also upload brand assets, work with Brainiac to capture screengrabs, and prepare to select your cast and define any stock footage that may be needed to fill out your story.
Step 3: Shooting
After finalizing the script, Brainiac shoots the host and any other necessary elements needed to serve your message properly. This typically happens within four weeks of you approving the script and actor(s) as well as shipping us the product. In some cases, the client chooses to join us via Zoom or WhatsApp for the shoot to help go over anything relevant with the cast.
Step 4: Editing
The way your B2B Video production turns out revolves a lot around the editing process. At Brainiac, we take your branding and brand voice very seriously, infusing the video with your logos, fonts, screengrabs and appropriate motion graphics.
Step 5: Optimizing SEO for LinkedIn and YouTube
A lot of people save this step for the end, and in some ways, a lot of its usage is at the end of the process during upload. However, at Brainiac Video Production we have SEO on our mind throughout the process.
We start doing the keyword search during the script-writing phase. This ensures the video content itself has the same search engine optimization as the hashtags and descriptions. Once uploaded, you do another run on Tubebuddy and SEMrush to:
Define The Title
Achor the keywords in the description
On social media, create the tags.
By following these steps you will arrive at a quality product within a matter of weeks. And using our very specific best practices, your B2B Video Production has the potential to have a strong impact on the audience you seek to reach.