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B2B Video Production

B2B Video Production to reach the right businesses

B2B Video Production is essential. Businesses need video to communicate to other businesses now more than ever. Using an experienced Production Team as part of your content marketing strategy will further your reach to other B2B companies.

And it goes beyond the video project looking pretty. It requires a pitch-perfect structure and messaging for a successful marketing campaign.


Those who run the company you want to work with have very few hours in their day. B2B Video Production allows you to communicate the basics of your value proposition to other businesses. You can achieve this in a way that is professional, trustworthy and cuts through the noise. Yet, you will need the right team to do it.


Face it. They are not going to read your lengthy newsletters. They are unlikely to sit through a one-hour podcast.


Showing up for virtual events takes the backseat to videos that simply share the information. Once convinced, they'll book a Zoom for a one-on-one discussion. This is how it works in the modern age.


Sharing videos via LinkedIn messaging and email are great intros. Also working to SEO the video on YouTube and Google is of added benefit to B2B Video Marketing. Brainiac Video Production Services takes your B2B corporate Videos to the next level. Here's a strong example of what B2B Video Production looks like.

What Does B2B Video Production Mean?

B2B video production is when a company, like Brainiac, produces a video meant for business-to-business communication. There are several different types of B2B Videos, and during a quick consultation, we’ll guide you to the right choices for your company and its target audience.

  1. Promotional B2B Videos: Promoting the product or service that is aimed at businesses, usually the company owner, CEO, or operations manager.

  2. Explainer Videos: An Explainer Video is a cross between a promotional and tutorial video, using a more informational and Q&A approach to promote the product or service to other businesses..

  3. Case Study Videos: Built on statistics and information, generally referring to how your company has assisted other companies in achieving their goals.

  4. B2B Corporate Training Videos: These videos are meant to train members of other company's teams on how to work with your company in the most efficient way.

One factor you must pay attention to, no matter what type of B2B Video Production strategy you choose, is the importance of using real people to communicate your messages in the video.


Relying on cutting together poorly shot webinars or hiring someone to create cheap cartoons seldom achieves the same results as using the following elements.


Key elements to building trust with your B2B Video

  1. Have it star a real person. Use a professional host that looks like someone your target buyer would want to speak to.

  2. Use screengrabs of your website, user-interface, and any apps.

  3. Facility shots are sometimes helpful, but can oftentimes be grabbed by an employee on a cellphone and given to your video production team. Do not use local video production teams simply because they can come out and shoot your facility. Showing the facility, even when important to understanding the services, is just 5% of what is needed.

  4. Use motion graphics, screengrabs of the user-interface, light stock footage, and of course a properly shot host.

Work with a video agency that understands your brand identity. This is what will help establish trust and deliver a message that doesn't bore others.

B2B Video Production: How it improves your business

Utilizing B2B video production offers numerous advantages for companies looking to enhance their marketing strategies:


1. Better Engagement

More engagement on LinkedIn, longer visits to your website, and great conversation starters, a proper business-to-business video will make your audience want to communicate with you. In part, this is why using human beings in the video and not settling for cheap cartoons is so important. When you need humans to trust in your product/service, use a human on the video to pitch it.


2. They Are More Likely To Remember You

People retain information better when not just listening, but viewing as well. If you want your readers to remember you, let them do more than just read. A video that communicates your service, asks questions to get them thinking and backs up the information with useful visuals is key to them remembering who you are and what you

do.


3. Reaching more people, faster

From YouTube to LinkedIn to Instagram and even TikTok, B2B Video production allows you to reach buyers and fellow businesses in more than one place, more than one time. It can take up to seven times of someone to learn about you in more than one place, for them to take action and book a call or make a purchase. A Live-Action Explainer Video can be used in so many different ways, to reach so many different people.


4. Cost-Effectiveness

Think about how expensive it would be for an employee to call thousands of people and explain your service or product one by one. This sounds like an obvious statement, but even those who spend several thousand on a proper B2B Video Production are saving hundreds of thousands in labor hours and generating more trust and interest by elevating their visibility and brand reputation.


5. SEO Benefits

Videos are known to greatly help with search engine optimization (SEO) efforts when you use a proper company like Brainiac which understands programs like Tubebuddy, VidIQ, SEMRush, and more. Using relevant keywords in titles, descriptions, tags, and even the content itself, can enhance discoverability

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