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App Product Demo Video
About The App Product Demo Video: What you need for Product Hunt, YouTube, and Landing Pages
So you want your new app to rock on product hunt, be seen in the AppStore, and build consumer confidence on landing pages? Then you need an App Product Demo Video and rest assured, the quality of your App Product Demo video will alert the audience to the quality of your app.
If you believe a simple screengrab video with a cellphone voiceover slowly walking through the app is going to get people to try your app, sadly, it won’t. Consumers are unlikely to watch more than sixty seconds to two minutes, and featuring a real person shot professionally has become crucial in standing out from the pack of other apps.
Why You Need an App Product Demo Video
The app store is an ocean of products no one ever uses or sees YouTube is filled to the rem with cheaply made online cartoon explainer videos. Even if you run ads, if the ad isn’t structured just right with real people in it, they will hit skip without even noticing what your new app does.
Many products, no matter how unique they are, no one can find in search results due to a lack of video, video optimization, and an overall visibility campaign. And if they do stumble across them, they simply aren’t motivated to use them.
When publishing on Product Hunt, you absolutely need a video, or no one is going to waste time clicking through to your site and app store to write a review, promote your product as a necessary part of their tech stack, or show any interest.
When marketing software or mobile tech, everything starts with a high-quality App Product Demo Video Video. People hate reading about software. They want to understand it quickly and assess if it a) Helps their lives or business b) Is a necessary or helpful part of their tech stack c) Is a reliable product.
Part of building trust in the quality of a new app is the quality in which the video is made. When it comes to mobile devices, users often want to understand how an app works before they commit to downloading it. A product demo video offers an informative way to demonstrate your app’s key features and product features and also showcase how it can integrate to the user's life. It should excel in highlighting your app’s features and benefits, yet also humanize the software at the same time. Don't be afraid to use lifestyle shots of humans interacting with the app, the same as any major commercial would do.
An app product demo video can be used across various platforms such as Google Play, Apple’s App Store, Product Hunt, social media channels, and your website.
Everything Founders Should Know About App Product Demo Videos
People often have specific questions about app product demo videos, and answering these can provide valuable insights for businesses looking to create their own videos. Here are the top ten queries along with short answers:
1. What is an app product demo video?
An app product demo video is a short video that showcases the features and benefits of software or mobile applications. It typically uses screengrabs, a host, voice-over, and motion graphics to provide a walkthrough of the app's features and benefits for potential consumers.
2. How do I create a demo video for my app?
To create a demo video, start by scripting the video (or working with a company to write the script), recording screen sessions to show the app in action, recording a host or voiceover, and editing the footage. Add a strong call to action at the end. For products seeking commercial viability, using a professional company is recommended.
3. What should I include in my product demo video?
Include what the app does, what problems the consumer may have that it solves, a walkthrough of the key features, real-life use cases, and a call to action to encourage viewers to download the app. Lifestyle shots are also helpful to make the app relatable to broad audiences.
4. How long should an app product demo video be?
Typically no more than 1-2 minutes. Showcase the main features and benefits without losing the viewer’s attention.
5. What are the best tools to create an app demo video?
Popular tools for creating app product demo videos include Quicktime Recorder, ScreenFlow, Screen Recorder, Camtasia, and the Adobe suite of products to give it a professional edge.
6. Should I use animations in my demo video?
Motion graphics are recommended more than cheap cartoons when it comes to pitching software in 2025. Keep them simple so the focus stays on humans interacting with the app and the app's user interface itself.
7. How can I optimize my app demo video for mobile devices?
Ensure your video is formatted for mobile viewing by using vertical or square video formats. Additionally, optimize the resolution and keep the video file size small for easy playback on mobile devices. You will want your production company to make different versions for each platform, both in terms of aspect ratio and length.
8. Where should I publish my app product demo video?
You should publish your app product demo video on the iPhone App Store, Android's Google Play, your website, and social media platforms such as Instagram, Facebook, and YouTube to maximize exposure. Product hunt and other curation and pr sites are also recommended.
9. How can I make my demo video stand out?
Make your app product demo video stand out by using a real actor to deliver the information and combine the footage with high-quality screengrabs of the UI, strong motion graphics, and lifestyle shots of people interacting with the product. and a strong CTA to engage viewers.
10. What should I do after creating the demo video?
After creating the demo video, share it across all your marketing channels. Track viewer engagement, optimize the video for SEO, and analyze conversion rates to measure its effectiveness.
Best Practices for Creating a High-Quality App Product Demo Video
1. Plan and Script the Video
Once you hire the team, fill out the client dashboard sheet, and answer questions on the product, you will schedule a script call with the director. The director will take any notes you have on messaging and use SEO software to see what search terms people are using when looking for solutions to problems that your product provides.
At Brainiac, this part of the process includes both creative brainstorming and search engine optimization research, to help give your App Demo a better chance at searchability on all the platforms that use closed captions to determine relevance in search results and feeds.
2. Use Screen Recordings
Screen recordings of the User Interface, or screengrabs are key when pushing an app. However, mock-ups or demonstrations/shots of the landing page also sometimes are used when the app demo is still in the pre-funded or non-working stage.
Brainiac works to help you understand when it is necessary to show the user interface and when it is only necessary to describe what it does. The more complex the user interface, the more likely it is to give a tutorial aspect to your demo. Also, if the users of your app are likely to be less tech-savvy, more detail on the UI can also be helpful.
3. Keep the Video Short
A good app product demo video is typically between 1-2 minutes long. Users have very short attention spans, so make sure to focus on your app’s key features and benefits without overwhelming them with too much information. When working to retain the viewer in advertising, make sure and use real human beings, not AI-generated voice overs or cheap cartoons to promote the app.
4. Highlight the Features
Use bullet points or call-outs to cover each of your main features and show what benefits your app brings to the consumer's life or workplace.
5. Include a Call to Action (CTA)
Use a call-to-action in a way that is Savvy, such as walking them through the onboarding process. CTA's are crucial to app sales and downloads. Remember, all the same rules apply to promoting your app as they do with traditional products.
6. Optimize for Social Media and Other Platforms
After you create your app product demo video, optimize it for different platforms. Remember, this is not a one-size-fits-all scenario. You will need different versions for each type of platform, short lifestyle or hype videos for social and longer explainer videos for places like Product Hunt and app stores. Your landing page can benefit from having both.
Make sure your video gets the point across even when the sound is not on by using captions or subtitles, and include relevant hashtags to increase discoverability. Sharing your app demo videos across multiple social media platforms will increase visibility, one of the hardest parts of launching a new product or unknown brand.
Brainiac can help give you a sharp collection of videos along with an excellent social strategy document.
7. Focus on the Target Audience
Know your audience. Brainiac can help you research your audience deeply once we find out more about your product, your competitors, your pricing and what platforms you plan to sell and promote on. Brainiac now offers Audience Research and Strategy Services as part of our product launch packages.
8. Use Real Actors In Relatable Locations
Make sure to make your demo relatable. Anyone can throw some screengrabs and voice-overs together, but showing the demo in the same light as a regular product is what makes the audience trust the product is just as real as anything else.
9. Use Professional Video Production
Don’t try to do it on your own or use a cheap online service. Luckily, Brainiac offers incredibly affordable Demo Video Production and product launch packages.