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Affordable Video Production
Affordable Video Production
Affordable video production can actually be a very scary term as many companies assume that affordable means cheap. This is not the case with Brainiac Pictures. We are well aware of typical marketing budgets for big brands, small brands, and e-commerce stores and we offer budget levels that serve all of them with excellent high-end looking videos. All of our videos feature quality visuals and pitch perfect messaging.
Professional videos start with fantastic pre-production, sharp writing and casting as well as incredible video editing and post-production. Video marketing requires an eagle eye for details. We create quality content based on your brand message and have plans to meet a tight video production budget.
How much does it cost?
Costs of video production of course can vary greatly depending on the needs of the video project. There are videos made for one million dollars and videos made for less than $10,000.
For small e-commerce brands, we offer video production starting as low as $6500 for consumer goods and $4500 for SAAS Explainer Videos. Yes, you can afford it. Most orders land around the 8k - 10k range and include multiple videos in multiple formats.
However, just because you are seeking affordable video production doesn't mean you have to settle for low quality. Sometimes the only difference between the two budgets is choosing the right approach to fit your budget level. Brainiac cuts out a lot of the red tape when producing excellent quality product videos.
Smaller companies and startups may prioritize cost-effective solutions yet still, they need their content to be quality in terms of visuals and messaging.
Production Value Is Still Important
Production value is especially key when dealing with brand story videos, product videos, and any video that encourages the visibility of a company asset.
When an audience member views your video they assume the quality of the video represents the quality of your product. This is why it is so important to work with a fantastic video production team that offers bulk-rate videos.
In this case, they are trained to streamline production to save as much money as humanly possible while the providing the best quality product you can within the amount of time that the client is able to pay for.
Brainiac works to maximize your budget in the best way possible and give you the best quality possible at affordable rates. The company prides itself on being an excellent resource for brands big and small.
How to keep video production affordable and still look great
When it comes to keeping things affordable, Brainiac offers several in-house locations as well as free outdoor locations. This avoids driving your budget up while making sure that your brand is shown in the types of environments where people use the product.
Showing your product being used by the type of person that you want to buy it as well as the type of location where they are most likely to use it is crucial.
Gone are the days of showing a product in an all white room with a table. Showing the product as an active part of your potential buyers lifestyle is key to converting them into a happy customer.
Keeping it real
Don’t try to do something impossible on a small budget. Instead make a small budget look huge by keeping the concept realistic to your budget level. Attempting to remake large scenes for less than 10 grand is never a good idea.
Keeping the setup small is oftentimes an advantage when it comes to to keeping the video relatable to your target audience. You don’t need to light up the inside of a huge banquet hall in order to get somebody interested in your product. Shooting in smaller size rooms that look fantastic with excellent lighting and an excellent look is always better than trying to do a cheap version of something impossible with little money.
Sometimes, a great creative hook surrounding a single, simple, well-lit shot is all you need. You don't need a million dollars to make someone laugh, smile. or feel emotion. What you do need, is a fantastic writer and director with the ability to do so.
Brainiac is a creative force to be reckoned with. The company's background in social media entertainment has brought it's primary director hundreds of millions of views in the past, and creativity comes easy here. It all starts with a great product and a great client giving us the key information and tone they are looking for the video to have.
The more we learn about the audience and price point we have, the more it will inform the right creative approach for your videos.
Choose affordable locations
Choose affordable locations that still look exactly like the type of lifestyle that your product would work with. We have in-house shooting facilities and fantastic actors to choose from.
Shoot multiple videos on the same day
Another way to keep your video production and marketing budget affordable is shooting multiple videos at the same time. The most expensive part of video production is hiring the team and setting up the equipment. The more videos that you can shoot in one day while the equipment is set up and the actors and team are in the room, the more effective the project will be for your company.
Additional videos delivered in the same schedule are far less expensive than the first video that you order.
Brainiac also offers packages to cover you for each type of video that your brand will need. From your brand story video to product videos that you display in your online store, to training videos on how to use your product and short user-generated video content for social media. These videos can travel organically and gather a lot of free product visibility.
The Benefits Of Affordable Video Production
Video production greatly improves customer engagement and brand visibility and is known to generate higher conversion rates. They also provide enhanced search engine optimization benefits due to high-quality video content, being more likely to retain more traffic.
Avoid using DIY tools and software to make videos yourself. If the audience can tell that the video is homemade or made in some cheap Amazon product tent as opposed to on location with actors, they are less likely to trust your brand. You can keep the affordable without making your product look cheap, and that simply comes down to hiring the right team.
Book a consultation with brainiac pictures today.