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Advertising film shooting and production
Advertising film shooting and production: Checklist for brands and businesses
Commissioning an advertising film shooting and production company may seem complex. Brainiac makes the process extremely simple for you. Book an appointment below, and we can guide you through all of the best practices for your brand.
We take you from start to finish
We will lead you through the steps to fill out your client dashboard. Here you can give us all of the information that we will need to create a great campaign for you. However, here is a checklist that can help you feel more prepared If you believe your video needs are going to be more complex.
1. Define your objectives
Is your video meant to sell products, a service, or to inform people on how to use your product? Is your product meant to sell to consumers or businesses? This information will help you define the tone, style, and many of the other below needs.
2. Define the audience
How old is your typical buyer? What do they do for a living? Where do they live and how much money do they make? Part of this can be explained by looking at the price point of your product. How much does the product cost and where is the product available? This will greatly influence not just the screenplay and casting, but also the distribution strategy as well.
3. Define your distribution plan
Making this decision is dependent on the age range of your buyer and the type of consumer that you are after. You want to make this decision at the top, as it decides everything from the kind of gear that will be used, to how long each video is and of course, the structure of the content.
If your product or service is to be sold to businesses, then distributing your video on YouTube, Vimeo, and LinkedIn is a good plan to start with. Also making the video available on the landing page of your website and on your Facebook page as well can be very helpful.
If your product is to be sold to consumers, then you may want a suite of videos. Each platform has different best practices. It also should be noted that consumer goods products often require the viewer to see the product several different times in a few different places for them to become comfortable with considering it for purchase.
Key platforms for consumer goods also should be determined based on the availability of the product. If the product is widely available in retail stores and shopping malls, programmatic television, such as Paramount+, Amazon Prime Video and broadcast networks are a great place to reach large audiences.
If your product is primarily sold through e-commerce, and you are more concerned about sales and you are broad visibility Then creating a video for YouTube as well separate videos talk and Instagram will be helpful and allow you to retarget the same audience members using platforms like Google and Meta.
4. Be ready to inform the video production company of product features
At the beginning of working with Brainiac, we will give you a client dashboard spreadsheet that allows you to fill out bullet points for all products and features, enter the link to your website, and upload all other relevant information.
5. Who is the competition?
Understanding the competition can to be helpful, but that does not mean you have to do what they do. It simply means you want to be aware of what is working for them and what may not be working for them. Also, how your product differs from the and being able to communicate the advantages of your product is great.
6. What platforms do you already have a social presence on?
Know what platforms you already have a presence on and communicate to the video production company links to those accounts.
7. Prepare accounts for all possible outlets that your product could be applicable to
Any accounts that you have yet to create, you want to prepare them with any photos, you already have and links to your website. Let us know if you need help connecting any of the social media platforms to your Shopify store or the other online platforms that you sell from. We can help that process move along by referring you to experts/. Taking advantage of "Shop Now" and "Buy" buttons on platforms like Instagram and YouTube is essential to increasing the number of purchases that occur when a certain number of viewers are watching.
8. Deliver brand assets, such as font, logo and brand colors to your video producer
Use your client dashboard to upload all brand assets, and this will help the video production company automatically understand your brand, tone and voice at the beginning of the script-writing process.
9. Define your communication style based on whether you are B2B or B2C and what your audience is like
This is a continuation of the above step simply letting your video producer know what style your videos are to be made in
10. Communicate production timelines
Make sure to communicate any pressing deadlines as well as what you’re anticipated maximum budget for the production of the video is.
11. Keyword research
Brainiac will use programs and software solutions to help you research what keywords people are looking for in order to optimize the screenplay and the video descriptions to have a better chance of reaching the right people.
When you’re advertising with film, shooting and production, you want to know the best practices for every platform and Brainiac can take you from start to finish on all of the current trends and best practices and help you boil down your product messaging.
Book an appointment below and let’s get you started on your path to a fantastic new advertising campaign.