COMEDY COMMERCIALS
Video Promo
How to commission and release an effective Video Promo.
The term video promo can mean a lot of things yet in most cases, it means a brand or company looking to promote a product, service or event. Here are the questions to ask yourself when working to create or release a video promo.
What is the goal of the promotional video?
Is the video meant to increase brand awareness, generate leads, attract social media followers, boost sales, or engage existing customers? Rarely can one video accomplish all things at once, yet depending on the video's needs, it is not much more expensive to shoot multiple videos at the same time, so you can focus on a different need per video.
When delivering these promo videos via social media, it is often advantageous to release a new one every few days and work to attract the same viewers using the same style, actors, and, in some cases, advertisement retargeting.
What You need to know when releasing a promo video
What you need to know when releasing a promo video includes key messages, such as what the product or service is, its unique features, what problems it solve, who the target audience is, and what platform you will run it on.
Who is the target audience?
Work with a company that knows how to identify your target audience and speak to that audience specifically with the right actors, production style, music, and audience targeting with proper SEO built into the script itself.
At Brainiac, we can take your audience information and implement it into the video content. We also offer services that help you identify your audience further by looking at your competitor's profile and using AI to generate reports that give us a comprehensive understanding of who your target buyer is, what their interests are, and where they go online.
What key messages should the video promo convey?
Know exactly what message you want to tell the audience, and who the audience is. Then, don’t waste time trying to say it. Structure your promo is a way that puts message and audience outreach first, followed by compelling storytelling and features. The reason is,the attention span on social media and even skippable ads is short. You need to prove your relevance to the audience within just a few seconds, and then carry them on your messaging journey.
Where will the video be shown?
Knowing the platform will help you determine the length, visual style, gear used, and overall approach. Each platform has its own special practices, so know what platforms you plan to run it on prior to creation.
What style and tone should the video have?
This decision is always based on what platform it will run on, who the audience is, what the current brand presence and brand voice is, and what the goal of the video is.
Brainiac analyzes the platform, audience, and goals to help suggest the right style and tone to deliver your message.
Who will be responsible for producing the video?
While some companies attempt to produce their videos in-house, with a relative or using a local videographer, smart companies go with specialists in the industry they are a part of - such as consumer goods, products, SAAS, software apps, or services.
Brainiac specializes in these industries and can take your production from start to finish, saving you the massive headache of trying to get results by guessing and massive dollars on thrown-away labor hours. Brainiac’s commercials start at just $6500 - with the company handling everything from writing, to casting and directing and post-production for you. Video strategy and optimization is also included.
What metrics will measure the video's success?
Once you know you’re goal, you’ll be able to a/B test various versions of the video to see which are most successful for you, in terms of engagement, visibility or sales.
What is the timeline for the video's production and release?
Most companies take anywhere between two to six weeks to produce a video once you have signed off on the screenplay, actors, and location. The process is often very quick with Brainiac, depending on your needs.
One of the most effective tools in product and brand promotion is a well-crafted video promo. Creating a successful video promo requires more than just flashy visuals or catchy music. It involves clear strategy, careful planning, and attention to detail.
Setting Goals for Video Marketing
Setting goals for video marketing will ensure your video promo serves your overall marketing campaign well. Essentially, know what kind of video you are making on the front end. Is it a product launch promo, a brand visibility promo, or a promo to attract followers?
Once you know this goal, and who your target audience is, brainiac can research the keywords and market to make sure your video is properly optimized for searchability and the social media feeds.
Don’t forget that videos can serve multiple purposes in your marketing efforts, however, depending on how strong of a point you want to make, choose one focus to put at the forefront. For example, if the goal is to sell a product, then make hard calls to action to buy that product. Don’t expect the same video is going to make them click follow, sign up for a newsletter, and buy your product all at once. You’re lucky to get one type of conversion out of them from that video, so choose the focus and keep it focused.
Collaborating with Production Firms
Once you’ve set your goals and have a clear direction, it’s time to bring in professionals who can help bring your vision to life. Brainiac requires very little from you, streamlining the product process with a proper client intake dashboard sheet. We ask the right questions and do the right research to land on a fantastic script, structured and optimized to make an effective video promo.
Understanding the Role of Video in Your Marketing Strategy
A video promo is not just a stand-alone asset. It should integrate into your broader marketing strategy. It should be cohesive visually with the rest of the assets for that product’s campaign. It should integrate brand voice. Never rely on one video alone. Create multiple versions for A/B testing and create multiple types of video content to use and retarget potential buyers across all platforms.
Yes, video is one of the most important (and high-quality product videos are traditionally the most expensive) aspects of your promotional efforts, so choose your producer right.
What kind of production do you need for products, apps, and services?
You need a production that is designed to fulfill the messaging goals, utilize the right type of actors who your target audience can relate to, the right locations that your product would work well in, and integrate your brand voice and style. Contact Brainiac to learn more about what kind of production will help you achieve your goals.