Kids Toy Facebook Marketing: Using Video To Grab Attention

When it comes to marketing kids’ toys on social media, Facebook stands out as one of the most powerful platforms to reach parents. And you can also create vertical reels at the same time, which can be deployed for a stronger connection with kids on TikTok and Instagram.

Of course, it all starts with amazing videos to promote your toy, hobby, or game when engaging in Kids Toy Facebook Marketing. Book a consultation below and work with professionals to refine your messaging and share your toy with parents and kids alike on all forms of social media.

Best Practices in Kids Toy Facebook Marketing

Great Facebook marketing strategies for toys include everything from understanding the exact age of your buyer to understanding the best practices of the platform, how to communicate without audio, and how many widescreen videos vs reels. You should also keep your eye on the stylistic differences between reels and regular widescreen ads, and advertisements vs social videos.

1. Know Your Targeted Audience

Before you dive into Facebook ads or organic posts, define who you're trying to reach. In the case of kids toy Facebook marketing, your primary audience is often parents, grandparents, or friends who are actively seeking the best products for children. In some cases, the same product appears to adults, so it may be wise to have separate ads for each target user.

Kids will have the biggest influence on the final decision, so your marketing should speak to both the decision-makers (parents) and the person who will be using the product (kids).

2. Target Your Specific Facebook Audience

Facebook ads offer toy marketers a unique advantage by allowing them to target specific demographics. With targeting options, you can reach parents based on factors like age, location, and interests. For example, if you're promoting educational toys, you can specifically target parents of kids who have shown interest in educational topics. Many of these same forms of targeting exist on other social platforms, as well as streaming, so make sure you have a different video for each platform type you plan to promote on.

3. Make The Video As Exciting As The Toy

Brainiac can help guide you in the process of filling your promotional materials with excitement and creativity! Once your production process begins, you simply fill out the client dashboard with all of the notes you have on messaging, target buyer and target user, how many actors you want, location and props, and then we develop a fantastic ad that promotes your product.

4. Different Types Of Videos For Toy Marketing

Product videos, Unboxing videos, and full-on imagination-driven commercials are all of use. SHow the toy in action and highlight how the toy sparks the imagination, videos are incredibly effective at holding attention and encouraging engagement.

Additionally, video content on Facebook and Instagram has been shown to generate higher engagement rates compared to photos or text-based posts. Facebook's algorithm tends to prioritize video, which means your content has a greater chance of reaching a wider audience. There are several best practices for each platform and Brainiac can help you understand these during a brief consultation.

5. Use User-Generated Content to Build Trust

When marketing toys, parents want to feel confident that a product is safe, fun, and beneficial for their child. One of the most effective ways to build this trust is through user-generated content (UGC). Hiring kids and parents to be in the videos is very important when marketing the toy for kids.

6. Focus on Brand Storytelling

Redundancy of the brand is everything and choosing a strong brand voice for the storytelling will help make your ads and social videos resonate with the audience.

Kids toy Facebook marketing can be incredibly effective in brand building when done right. For a good chance at great results, toy marketers need to focus on creating engaging, authentic content that speaks to both parents and children. TikTok, Instagram, and Facebook ads should target their audience effectively, and use video as a tool to showcase their products in action.

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Book a zoom consultation with Brainiac below and we'll take you from start to finish on the process of creating a great toy commercial that is appropriate for your brand and target audience.