COMEDY COMMERCIALS
Product Video Production for Broadcast, YouTube, and Amazon.
Product Video Production is an absolute necessity. For some, making product videos looks easy. They even try it at home with their fancy phone and tiny product tents. But then once the product is posted on their website, landing page, or sales platform(s), it doesn't help. In some cases, it even hurts sales. Why? The quality of your content impacts everything from buyer trust to Google Search Results.
Product Videos and Commercials are very different from social media videos - they must be shot on professional cameras and use fantastic voiceovers or real actors to establish instant trust in your brand. The audience always says "If these guys can't get a decent professional video made, how good could the product be?" Luckily, Brainiac offers a solution that is affordable for small brands and slick enough for big brands, with our price point falling right in the middle. Book a 30-minute brainstorming call below and we'll get you and your product in motion.
Examples from our amazingly diverse collection of past and present products.
From high-end toy commercials and consumer electronics brands to health supplements and e-commerce product videos, Brainiac has you covered for all of your product video and TV commercial needs.
Product Video Production that grabs attention
Product video production is one of the most important aspects of marketing your consumer product. At Brainiac, we take the marketing of your product very seriously. We factor in all of the best practices per platform that you plan for your video to run on. We go beyond your typical video production company, helping you reach your potential customers with a strong marketing strategy. The type of video you choose is always based on the product and platform you plan to run the video on. Brainiac can help you make the right choices whether you need an ecommerce video or a retail broadcast video. Your video marketing strategy is everything when it comes to making a high-quality video.
Product Video Production formats, and best practices
Commercials
Product video production encompasses broadcast, and YouTube commercials, which are meant to have a very lifestyle-type feel incorporating the product into everyday life scenarios.
Catalogue and eCommerce
It also encompasses catalog videos, which focus more on the features and details of the product and are typically shown on your Shopify store pages, Amazon pages, and other online stores where you sell your product.
Social media
Video production for social media oftentimes includes both expensive-looking lifestyle shots as well as user-generated Content made by professional companies to further organic reach for your product in the market. Brainiac Pictures excels at all three types of product videos and can help you find the right path, format, and platform to promote your product on.
Tips for approaching product video production
Understand your buyer
Research your target demographics, and create content specifically to engage those types of buyers. Having the video star actors that are of similar age range, and share similar traits.
Your buyer is obviously very wise. Brainiac brings you incredible actors, and incredible locations that help. Keep your product relatable to your target buyer.
Scriptwriting for the chosen platform
Know the platform you plan to distribute the video on Prior to writing the script. The structure of information is everything when it comes to retaining attention for your video.
If your video has been created for broadcast, you have 30 seconds to make the audience care about your product however it is a captive audience. You can put your storytelling on the front end And move into what the product actually is later on in the ad. Sometimes this builds curiosity and anticipation.
Programmatic and streaming platforms follow the same rules yet for YouTube YouTube and Facebook it is quite different.
If intended for YouTube, you only have three seconds before they choose to skip the video so therefore introducing the product right at the top in hopes that it appeals to relevant audience members and then go into your storytelling is oftentimes a better method.
For social media apps like TikTok and Instagram Get to the point right away, Which is what the problem is and how your product solves it.
For Instagram and TikTok carousels have become an extremely popular and effective way to reach more people as they encourage deeper interaction. Creating multiple pieces of content to put within the carousel is crucial for the added benefit of engagement and furthering reach.
Multiple product videos and commercials are often the best plan for a consumer product as in many cases it takes somebody several times of seeing the product in more than one place before they consider making a purchase.
Google and Meta Retarding can be used to send different types of content to the same viewer repeatedly to give them multiple opportunities to become interested in your product. This is why brainiacs customers order our packages to feature commercials, catalog videos, and social media videos all shot on the same day.
Best practices to create additional appeal
For consumer electronics, highlight the features through demonstrations showing how easy it is to use and how great the technology is use close-ups to showcase details and functionality.
Professional videos utilize lifestyle shots of the product in real life, scenarios and corporate models so your potential buyers can see themselves making the purchase.
For food and beverages delicious-looking visuals are helpful and so is showing how it pairs with other types of food in lifestyle moments. For health products using a sensitivity to relate to the challenges that your viewer may be facing and showing how positively impacts our lives well following all best practices is key.
For fitness equipment and sporting goods, show how much joy being in shape and active in life can bring.
Optimization is important
Optimizing the video for organic travel on YouTube prior to writing the screenplay using software like SEMrush, and TubeBuddy allows Viewers a better chance at discovering your content when searching online.
Brainiac goes the extra mile by researching proper terms and including them in your screenplay not just the title and product description. Every bit of effort is put into giving your product a better chance of being discovered organically and putting your best foot forward when you purchase paid media.
There are hundreds of best practices and tips that can be applied to product video production, depending on the type of product to your marketing and brainiac will help you map out the best creative strategy for creating a fantastic video that showcases and promotes your product. Book a consultation with Brainiac today.