How to leverage advertising placements for best reach, engagement, and conversions.
This Youtube Ad Strategy wins over consumers amidst all of the other brands and noise when consumers, aren't there to learn about you! Let;s face it - they are there for music videos, cat videos, and politics, and to get them to care about your brand while they are seeking entertainment, takes some genius moves. Don't worry, we have a few of those smart moves here for you.
What You Need to Know about YouTube's Algorithm and Platform
Feed placement is where engagement goes wild
YouTube Shorts create brand awareness and allow for serious creative experimentation
Skippable Ads actually drive conversions, often times mroe than other ad types
Feed placement
The Feed is now becoming YouTube’s most important function for brand engagement. Yet, it’s often overlooked due to it being so new and not being a full-screen experience like shorts. But now YouTube has followed TIkTOk and Meta and is prepared to scale its feed-based serving of clips into the stratosphere.
What makes YouTube different than its competitors is it still offers the best in long-form content. Its content is more likely to hold long attention spans, entertain, educate, and inspire. In many ways, we can watch TikTok for an hour and not remember a single video we saw. Whereas when on YouTube watching longer formats with more professional content, we remember it all. It has the impact of TV or movies. It overtakes our attention, instead of being a handheld distraction we do while waiting in line at the fast-food joint. Clips on YouTube are not a quick fix but instead, a destination.
New Formats Grab Attention and Pricing Is Very Attractive to Advertisers
Now, brands can use in-feed ads as the main part of their YouTube strategy. Audiences are drawn to new formats within their feeds, increasing the likelihood of interaction. In-feed ads are cost-effective when compared to TikTok, Instagram, and Facebook Feed ads.
The newness of this service and shorts means you might want to jump in now and get a suite of fresh video content to push. For fullscreen high-end video content (offered in bulk) hit Brainiac for new Product Video Production Services and Social Media Video Production Services.
Shorts
Shorts, YouTube’s version TikTok and Reels. 9x16 vertical video scrolling across cellphones, it gathers organic views at much larger rates, increased engagement and provides 100% share of voice (SOV) at the start of the ad, ensuring your brand captures immediate attention. Basically, it takes over the whole screen until it's done.
It is amazing at delivering organic content and acquiring subscribers.
Advertisers are known to post three to five times more Shorts than long-form videos, delivering a constant stream of fresh content to potential consumers. You can get BULK DISCOUNTS on Shorts and Long-form ads from Brainiac here.
Skippable in-stream ads
The oldest of the ad formats is still, amazing for conversions. Skippable in-stream ads are key because they allow users to skip after five seconds and have no limit on video length. This creates high viewer engagement, leading to longer watch times.
While advertisers focused on conversions benefit most from long-form ads, influencers looking to grow their channels may find more success with Feed and Shorts.
Yet skippable ads are the go-to for sales. Don't try to get sales and followers/subscribers off of the same video. it doesn't happen. use skippable ads to close the deal after staying in their face with cheap and free shorts placements for some time. One of the standout features of skippable ads is their sequencing ability, allowing advertisers to serve different videos based on a user’s interaction.
Your YouTube Ad Strategy needs all three formats and retargeting for those who go to your site
By using all three - Feeds, Shorts, and Skippable ads, you can create a YouTube campaign that maximizes reach, engagement, and conversion. And if you set up the retargeting pixel on your website, those who check out your site will be first in line for your skippable ads and shorts, until they start buying and hopefully, start spreading the word for you. Get bulk rates on YouTube Shorts and Skippable Videos here.
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