Successful Social Media Marketing Firms Do More than just choose hashtags and post during times that users are active. It takes a serious strategy to trigger viewership, followers, and ultimately, conversions.
Get insights on your target buyer.
Take the information you have on your brand, the customers you already have and the customer profiles you believe will care about you, and go after deeper insights on them. Software like Resonate can take your 1st-party data and use it to fill out your understanding of your customers.
Then, using 15k+ real-time, proprietary, AI-powered attributes on 250 consumer profiles across 2 billion devices, resonate will give you a deeper understanding of your target audience. This will allow you to create and analyze hyper-relevant, targeted microsegments to inform your social media strategy.
Resonate allows you to connect directly to your marketing ecosystem and immediately activate across programmatic, social, CTV, web personalization, email, and more. However, be careful about doing organic posting through these services alone. Some apps, such as TikTok will punish you in organic results if you upload via a desktop app. They want it going through their app for you to have a shot at organic results.
Keyword Research and Script Writing Beyond the Words Behind Your Product
Any of the good Social Media Marketing Firms will tell you: You can do keyword research in the app itself and use tools like Metricool, Tubebuddy, and VidIQ for researching and writing your hashtags and descriptions, and then work with Brainiac Video Production to write the screenplay and create the videos.
To go beyond people just looking for your product, ask yourself what activities they like and write scripts that involve your product as a part of those activities. Expanding the keywords in your script and tags into their other interests will expand your video's reach and go beyond your typical ad.
Get them talking
Tell them only 80% of the story and ask them to comment to get the rest of the story, or comment to receive a discount or special information. This will drive you up the algorithm and help with free viewership and distribution. Some platforms are not cool with this, so check terms and conditions whenever using such tactics.
Expand your social media distribution with micro-blogging
Add your clips to microblogs and consider hiring guest posters from sites like Fiverr.
Remember, APPs behave in many ways a lot like Google and YouTube. it's not just about how many clicks, it's about how long they watch and how many places the video or link appears and gets traction from.
Master Thumbnails
When someone likes your video and you are lucky enough to have them visit your profile, make those thumbnails into something that is curious, so they want to click to see what is happening in it!
Pay Attention To Analytics
Know when your viewers are online, what time you have posted your most successful videos, and what type of videos get them talking, sharing, and buying.
Post almost every day!
To do so, you need a video production company that looks at everything from the keyword research to the audience profiles and creates content that keeps them interested. Brainiac Pictures offers bulk-rate video production that allows you to post a new 10-second video every day, month after month. Reach out now on the calendar below the video pages and get a zoom consultation that will help you define the right strategy for you and your brand.
Finally, know the best places to post. Tiktok, Instagram, Facebook, Youtube, Youtube Shorts, Likee, Clapper and Rumble if you are a B2C brand. If you are B2B, Facebook, Facebook Groups, X, Threads and Linkedin.
How long does it take to see results?
You will never see major results in the first couple weeks, nor will you see any without a regular posting schedule. Plan and budget for three to six months of posting every day (or at least every three days) in order to see some major organic action. Combining this with paid ads will speed up the process greatly, but ultimately remember, the 7-point rule of advertising: It takes someone up to 7 times to see something in several different places for them to convert.
Upping Conversions
Use Facebook, YouTube, and TikTok retargeting. Automatically, the social platforms will retarget people who have interacted with your videos. but you also want them to retarget people who have been to your website. Companies like Constant Contact allow you to install pixels that track people who have been to your site, and who have clicked on your newsletters and retarget them with ads across all networks.
Diversified content is also key. Have a healthy mix of 9x16 UGC (User Generated Content - or content that looks user-generated actually, use pros like Brainiac to make it) and High-End Looking Commercial Content. The UGC will get their attention and avoid the swipe on social apps, while the high-end-looking commercials will help instill trust when they are on your product page and website, or when waiting for their youtube video to start.
Comments