Startups or SAAS companies need tool kits, and go to places for information and services to help them in marketing their Software As A service Products. This list of TOP SAAS Marketing tools is essential to your success.
The following SAAS Marketing Director Resources are an absolute must:
For a SAAS Marketing Director or Startup Owner, a quality Explainer Video is key,. The first rule: do not use a cheap service, like lame cartoons that no one watches on YouTube. Uses real actors who pitch your product with the same level of production value as any major company does. Consider Brainiac Video Production for your Explainer Videos. They are fast, affordable, and even include optimization for search engines. Here is an explainer video that shows what kind of explainer can help you build audience trust.
Know how your customer behaves. Hotjar is a site that takes customer behavior one step past analytics with visitor recordings and heat maps. 1.3 Million companies use their feedback dashboard and insight portal. Hotjar Integrates with Microsoft Teams, Hubspot and even communicates errors to Jira for project management. Know how your customer behaves to make it easier to market to similar customers.
There are so many moving parts when running SAAS Marketing campaigns. Hubspot automates many of your marketing tasks, from organizing captured leads and sending follow-up emails to advertising maintenance and call list prioritizing. Know who you need to contact without wasting massive amounts of employee hours spent on organizing manual spreadsheets. Hubspot is the most well-known and widely integrated platform.
Obviously you want to use the largest search engine to understand if your site shows up in listings, and Google provides a fntastic tool called Search Console. You will want to set up three products, Tag Manager, Google Analytics, and Search Console. Each will give you a snippet to add to the head of your site's code. Once this is done, you can see where you rank in search results, and how many people using your site. You can also use these tools to get the best ad rates from Google ads. All three are a must for being discovered when someone searches for your service or the type of product you offer.
When optimizing your site for Search Engines, pay attention to both “on-page” and “off-page” optimization. On-page means the words that are on your website that google finds in order to deliver you in search results. Off-page means backlinks, guest posts, and press that sends people from other sites to your site.
For on-page SEO, you can’t just add the names. of your services and call it a day. Google prioritizes well-written content that gives thorough information when displaying you in search results. Also, you might not be using the same terms that people use when looking for services or products like you.
For this, you can try SEM Rush. SEM Rush is an advanced and robust way to find the right keywords and see what your competitors is doing to reach their audience. SEM rush gives you a serious advantage when doing your on-page SEO.
Having blogs in your target niche linking to your website is essential. We recommend FIVERR for finding PR people,, guest posts, and other off-page SEO services. Make sure the backlinks are not just from any site, but a site that is relevant to your niche, They must also be listed as “Do-Follow”.
To check if a site is “Do-follow”: Go to the page, right-click and select ”view source”. Hit control+F and type the word “follow”. If it says follow, it means Google will pay attention to its connection with you. If it says “no-follow” then it will not help you in search results. Sites with a high Domain Authority are best, so work towards partnerships and guest posts from sites with a 70+ DA or higher that are in your niche.
For launch day, you want to isoftware customers and give people a chance to upvote you. Use Product Hunt. It is like Reditt for new SAAS companies. Those who like you can upvote you, giving you more visibility and early adopters that you will need..
You will need to optimize your video for YouTube, and choosing an Explainer Video Production Company that handles this for you is key. You can also use Tube Buddy for optimization, however, make sure the company that is producing your explainer has done the research and includes the optimization into the screenplay, as Google also scans closed captions when prioritizing your video in search results. Making sure your video is quality with real people and proper screengrabs is key.
Product Led is a SAAS growth certification program. Use this to have an advantage over the competition.
Qualtrics Experience management will help you understand your target audience. It gives you the tools to ask the right questions, listen to what people need, and respond with the right actions. Learn from your consumer and make adjustments to your product from what you learn.
Segment.com collects user data from multiple platforms and organizes it into segments that marketers can use to tailor their messaging for different audience groups.
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