Video content is a must for brands big and small. Production for video is nuanced, and in this article, we break down the top three types of production for businesses.
Whether you are creating a promotional video, a tutorial, a documentary, or any other form of business related video content, the approach can vary greatly based on the type of video you need. Understanding these nuances is key to getting new customers and making sure the project you start is finished properly.
Purpose: To inform a potential buyer or supporter of what makes your product or brand great.
Necessary factors: High production value, on-tone messageing, engaging visuals, clear call-to-action.
Always focus on the message before the creative. Anyone can make something that looks cool, yet making sure that it grabs the audience attention by being relevent to them specifically at the very front end iis key. Make sure you hit the main value propositions and create a feeling of excitement in th viewer. A clear message of what this product or service provides and a strong call to action that includes how it helps them in business or life is crucial to your promotional video's success.
Here's an example of an attention getting promotion video for a male grooming device. Is it PC? No. But is it appropriate for the brand it represents? Absolutely.
Key Characteristics:
Purpose: To educate and inform the audience about a specific topic or process that leads them to take action and in some cases, purchase the product or service
Necessary factors: Clear instructions, step-by-step demonstrations, informative content. If selling a product is the end goel of the tutorial, then a clear call-to-action is needed.
Tutorial videos should be concise, informative, and easy to follow. They should feel like a life hack or business hack. Some things you may want to avoid when creating an explainer video or tutorial that is intended to sell a product or service are cheap cartoons and whiteboard videos.
Here is a great example of how Brainiac Approaches Production for Video Explainers.
3. Production for video to be shown on social media
Key Characteristics:
Purpose: To gather followers for your brand on instagram, tiktok, youtube, or youtube shorts
Key Elements: Attewntion getting (in first one second), shorter than 15 seconds, connects with the sensabilities of your target audience, trend aware.
Social Media Apps have billions of users, and in order to find the right ones for your brand, you will want to use a similar visual style, approach and cast as your competitors. the reason is called bit recognition technology. TikTok analyzes the bits behind the videos people watch, and serves them like-minded content. Keep this in mind when creating videos to reach a target audience on social media platforms.
Examples of different type of production for video on social media apps:
Production Tips for Different Types of Videos:
Scripting: Structure is always the most important thing to consider when delivering your message. Start with the audience, especially if it is a video to travel on social media or yourtube. Addressing the audience by their job title or who they are may sound cheasy, but in today's saturated market, it is a way to get attention.
Messaging: Messaging comes next. Problem (quick) followed by solution (elobaorate). Show your audience why they need the informaiton they need in a clever or captivating way (for example, see the above video for mens grooming) and then break down what makes your solution the best.
Production Style: Make the style appro[priate for communicating with the consumer. Don't use a 50 year old to sell products to a 15 year old, and vice versa. Creativity is great, but make sure that creativity is apporpriate to the branding of the product or service you are selling.
Hire the right company for the right type of video: A wedding production company will not be able to market your product and no, you dont want a social media genius shooting your wedding. Production is nuanced, and making sure the video production company specializes in products, Saas and social media videos is crucial to your success as a brand.
Production Services for video by Brainiac include:
• Bulk Social Media Videos (organic non-ads to build followings) plus strategy
For a detailed consultation on how to make your brand shine, book a zoom call here.
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