Why you need a Product Launch Video from the very beginning:
Ever bought a product online that does not have a video? If the photos and video look homemade, do you trust the product? Put yourself in your buyer's shoes. They need to be able to imagine themselves using your product.
First, make sure the video features actors that look like your target buyer so that it is relatable. Don't use the company executives or friends of the family. Take your video marketing more seriously than anything, especially if you are e-commerce and they are unable to physically touch the product before purchasing it. Brainiac Pictures can take you from start to finish on all of your Product Launch Video needs.
What type of Product or Brand Video Do I Need?
Well, the answer to that is in fact, another question. Where will the video live? If the video is on social media platforms to announce the launch - you need a Hype Video - lifestyle, actors enjoying using it, hitting all the major points on how it helps the consumer, and building as much EXCITEMENT as possible. Make sure there are CLEAR CALLS TO ACTION when pushing your hype video.
If the video is a product page video, meant to live on your Shopify, Amazon Page, or Google Shopping Page, keep it very concise, stay away from calls to action, and focus more on features.
Tips For Planning Your Product Video:
Know your target audience, market and everything about them. How old are they, where do they live, what do they do while using products like youres?
Once you have identified this information - cast actors that look like them. Same age, same fashion, same look as those in the region.
Then fill out the video with elements that communicate that lifestyle, and embed your product messaging all over it.
Screenwriting
The screenplay should include video optimization in this era. That means researching the keywords they may be looking for and place those words specifically in the video.
Keep the structure with the product at the top. You often only have three seconds to show your audience that your product is relevant to them. Make sure the product, is right at the top!
Shooting your video:
Use high-end cameras, professional actors, and appropriate locations. It's often the difference of just a couple of grand between a great video and something that destroys trust instead of builds trust.
Editing Process:
Depending on the platform depends on how you approach the edit. if it's a landing page video, you have more time to get to the point and can structure storytelling on the front end. Same with broadcast, where no one can skip it.
f it is for YouTube or other social sites, structure product info at the top. If YouTube, the amount of text makes less difference. But too much text or graphics on Facebook can very much inhibit it from being fed to viewers organically.
Distribution and Promotion:
Create different versions of your video for each platform. In many cases, it takes a viewer seeing a product up to 7 times in several different places before they make a purchase.
Use Google and Facebook audience retargeting pixels in order to make sure the same person has several opportunities to fall in love with your product.
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