Here they are: Tips on increasing reach for Instagram Chief Adam Mosseri
Need to increase your reach on Instagram? Listen to Instagram chief Adam Mosseri.
His advice is to "Post Carousels" with musical accompaniment. The carousels now allow for 20 different pieces of media, and if each visual or video is engaging, that's a lot of interaction - telling the Instagram algorithm that people are interested in your content.
“Why [do] carousels often get more reach than photos?" Mosseri explains with his rhetorical question "Two main reasons. One, multiple pieces of media are going to mean more interactions with your carousel posts, and more interactions is going to mean more reach on average."
We all know that more interactions on social media are always going to mean more reach. But the second reason, is the platform is now encouraging people to see more of your content, by swiping for them.
"if someone sees your carousel post but they don’t swipe, we’ll often give that carousel a second chance and automatically move to that second piece of media for the viewer.” says Mosseri.
You should also know carousels with music now appear in the Reels tab, which gives one more place for people to find your content. So how do marketing directors respond to this new opportunity? By creating bulk videos and photos of their porduct. Working with Brainiac Pictures allows you to take advantage of Brainiac's new Carousel packs, featuring dozens of photos and videos that are ugc style, to fill your feeds and grab your viewer's attention.
Instagram now allows text overlays within carousel posts - and that text can grab people with keywords and interests in your niche on each and every slide. You can mix it up too, with a multi-format display (both portrait and square images) within a single carousel set.
Lastly, leave it to the pros to provide cool content for your Instagram, TikTok and Youtube shorts videos and reach out to Brainiac. They offer massive video and phone photo packages, 31 videos per month, 265 videos per year. Add UGC cellphone photos and you're all set!
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