How to make an explainer video: The number one rule is to work closely with an experienced team who is affordable and can help you simplify your concepts into easy-to-understand videos.
In an era where attention spans are short and information is abundant, breaking complex topics into easily digestible content is essential for engaging your audiences.
That's why explainer videos have become so popular across different industries. They can break down complicated stories by using -
Engaging visuals
Concise narration
Clear messaging
From technology to healthcare, companies across industries rely on explainer videos to help customers grasp complicated concepts and build trust.
How to make an explainer video watchable?
There are so many companies that make Explainer Videos that no one wants to watch. The main thing to keep in mind is that using a live actor can increase attention and retention, greatly. Using a combination of screen-grabs and motion graphcis with live actors is the format most likely to grab attention in 2025.
Formats that have become less popular include cheap cartoons and animated explainer videos, whiteboard videos and homemade explainers from template-based or AI-driven video-making sites. If you want people to trust your product is real, use real people to pitch it in your video.
How to make an explainer video simple and easy to understand
1: More Contextual Relativity
Work with your writer/director to explain your product in just two sentences and then show how it relates to other things and is useful in modern life. Put this description along with calling out the target audience right at the beginning.
2: Breaking Down Technical Jargon
Explainer videos can be more approachable simply by replacing tech jargon with easy-to-understand normal speech. Presenting it in a clear, conversational tone is key. You must also use striking visuals to reinforce the brand message even more. This helps your audience grasp intricate details without feeling too overwhelmed.
3: Step-by-Step Explanations
Most explainer videos use a well-structured, step-by-step format that gradually explains your products' features. This allows your audience to follow along with the narrator and absorb information more effectively.
Key Explainer Video Types to Benefit Specific Industries
Choosing the right explainer video style for your industry can make all the difference when simplifying complex topics. Here is what you need to know about it -
1: Live-Action Demonstrations
Live-action explainer videos show real people interacting with your products and services. This makes them ideal for the healthcare, retail, and hospitality industries. Using a live-action video for a product can help build authenticity and allow viewers to see practical uses of your products. Here is an example of a live-action demonstration video we crafted for a SaaS company:
2: Motion Graphics Videos with Stock Footage
Motion Graphics videos combined with stock footage are well-suited for tech and finance industries, where abstract concepts benefit from visual clarification.
However, in our experience, using a basic whiteboard animation or cheap cartoons doesn't do justice to a brand or its products. So, at Brainiac, we focus more on combining realistic elements with a mix of animations to improve the storytelling capability of our videos.
3: Narrative Storytelling
Narrative-driven videos use storylines and characters to convey more profound and meaningful messages. These are ideal for educational and nonprofit sectors, as they require an emotional and empathetic approach to connect with their audience.
Here is an example of a video we created for an NGO to tell their "fight story" against hunger:
4: Screen Recordings
Screen recording videos are essential for software and SaaS companies to showcase their product interfaces and guide their users through functionalities.
This format makes it easier for the viewers to follow along with tutorials while enhancing user experience and their overall understanding.
While many video production agencies stop at simply recording their screen to show how a feature works, our approach is what sets us apart; we:
Enhance each recording with clean, professional edits
Use on-screen highlights to create a seamless experience
Here is an example of a screen recording explainer video we created for a healthcare company to explain a new software service:
Tips On How To Make An Explainer Video Fit With Your Marketing Strategy
Creating an explainer video requires creativity, planning, and strategy. Here are some practical tips to consider when incorporating explainer videos into your marketing strategy:
1: Define a Clear Purpose
Before jumping straight into production, you must be sure about the purpose of the video. Ask yourself these questions to get a better point of view:
Do you want to explain a new product feature?
Is the video trying to simplify a technical process?
Identifying your goals from the outset helps you focus your video strategy and choose visuals that align directly with your message.
2: Know Your Audience
A successful explainer video speaks directly to the intended audience.
A professional video production company tailors the language, visuals, and tone based on the level of understanding of your target audience.
For example, videos targeted at experts can use industry jargon, while those targeting the general audience should avoid technical language.
3: Embed Videos on Your websites and Landing Pages
Many companies use explainer videos only to post on different social media channels to build brand awareness. While it is an excellent practice, we also recommend placing the video on your business website. This will help grab visitors' attention and offer them an engaging and quick way to understand your product or service's specifications - when browsing your website.
4: Don't rely on AI, Use Real People
While it is easy to make an animated video using AI, it will not yield the expected returns or reach because it lacks the human touch.
An expert video production company with years of experience understands the power of explaining products using real people instead of AI-generated graphics.
We create a conversational ecosystem that engages your audience and adds the subtle touch of human emotions to foster trust.
In a Nutshell
Explainer videos are a game-changer in today's visually driven world.
They take intricate concepts and break them down into bite-sized, digestible content using animation, stock footage, and concise messaging.
No matter what your industry is, an explainer video can:
Simplify your message
Enhance your brand
Connect with your audience at a deeper emotional level
From telling compelling narratives to live-action demos, Brainiac Pictures blends creativity and industry-best insights to deliver engaging videos that inform and convert.
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