Imagine you are a new business in a highly competitive market.
All your rivals are industry giants with established reputations and substantial budgets. How do you compete against them and make a name for yourself?
The answer lies in creating a well-rounded marketing strategy that reaches a broader audience, captivating them, and turning interest into loyalty. This is where product videos come in.
However, producing quality videos that effectively showcase your product and engage the right audience requires skill and precision.
Video production agencies like Brainiac Pictures specialize in crafting visually compelling and strategic videos that build credibility and inspire trust, helping brands connect authentically with their audiences.
Why Use Product Videos for Brand Awareness?
A staggering 95% of marketers report that videos have boosted brand awareness significantly. Here's why -
1: Highly Sharable
Video content is among the most shareable digital formats.
More than half of the users are likely to share engaging and well-produced videos, making them an excellent tool for extending your brand's reach.
2: Memorable
Videos leave a lasting impression on everyone.
Viewers are naturally inclined to share only impactful product videos, which increases organic reach and makes it easier for your target audience to discover your brand.
Your videos can reach millions of people through social sharing and help you grow your sales.
3: Deeply Engaging
Product videos engage multiple senses – visual, audio, and textual – to deliver information related to your offerings in an immersive format.
This multi-sensory experience creates a more immersive interaction, helping build a stronger connection with your audience.
Product videos also demonstrate real-life usage and bring your products to life, allowing viewers to visualize how your product fits into their daily lives.
Types of Product Videos
With consumers being more enticed to purchase a product if they like the video, quality product videos have become essential for brand visibility.
Here are the types of product videos that make a noteworthy impact:
1: Product Demos
Product demos offer a hands-on view of your product, highlighting its features, functionality, and benefits. These videos are especially effective for explaining the features of complex products, such as electrical gadgets and appliances.
Product demos reduce uncertainties and increase the likelihood of purchase by addressing common customer queries. E-commerce brands can also use these videos to launch new products or promote a product's sale during peak seasons, such as Christmas or the End-of-Season Sale.
2: How-to-Videos
How-to videos show specific uses of your products or teach your audience how to use them.
Particularly helpful for products with multiple applications or customizable features, these videos build trust by demonstrating how your product can address customers' needs.
Here is an example of a how-to video we created to highlight the features of a bike lock:
Expert Opinion:
Shooting a product in a white room with shots on a turntable will not yield positive results. This is why, at Brainiac Pictures, we shoot your products in action to show your audience how they fit into their lives. We ensure your e-commerce product videos are optimized within the script to reach your target buyer and use cutting-edge, stylish shooting to show your product integration.
3: Live Action Videos
Live-action videos tap into customers' emotions by featuring real people interacting with your product, making them ideal for lifestyle and fitness brands. By focusing on user experience, they create a relatable and engaging narrative that resonates with viewers.
Expert opinion:
Integrate compelling storytelling elements in your live-action videos to create a narrative that resonates with your viewers.
For example, showcasing your consumers' pain points and how the product can make a positive impact on them will create an emotional connection and increase brand loyalty.
Here is a video we created for a bike seat company by following the same method -
Practical Tips to Increase Brand Visibility with Product Videos
Making the most of your product videos requires expert intervention and strategic execution. Here are some expert tips to maximize your brand visibility and engagement:
1: Use Consistent Visual Elements
While creating a product video, always maintain a consistent color scheme, brand style, and font across your videos. This will reinforce brand recognition and ensure that your audience can quickly identify and recall your business across different platforms.
2: Avoid Being "Salesy"
Customers today can easily spot overtly promotional content, which can be a significant turn-off for them. Instead, we suggest you focus on authenticity and demonstrate the product's real-world applications. Here is what you need to include in your videos -
Show your product in use
How it solves specific user problems
Educate them about your brand and product
3: Tell Compelling Stories that Resonate
Effective brand storytelling goes beyond listing product features; it weaves them into a narrative that evokes emotion through humor, empathy, or inspiration.
At Brainiac Pictures, we specialize in connecting your product features with compelling stories that resonate with your audience. For instance, we created ten videos in a tutorial structure to promote using environmentally friendly products in corporate settings.
Each video was tailored to communicate with a specific decision-maker of a business (CEO, COO, etc.).
4: Hire a Professional to Do It the Right Way
While the benefits of video content are clear, many businesses may lack the resources, time, or expertise to create high-quality videos in-house. Partnering with a professional video production company like Brainiac Pictures provides access to expert-level scripting, shooting, and editing, making your videos cost-effective in the long term.
In Summary
In an era where brand visibility is paramount, product videos can be a game-changer for your business if you want to improve brand awareness and establish authority.
By partnering with Brainiac Pictures, you can create polished, strategic videos that showcase your product and foster a meaningful connection with your audience.
Remember, investing in product videos isn't just about promotion; it's a long-term investment in your brand's growth and reputation.
Comments