One thing that has changed the internet is how AI makes search less difficult. Now ou can search "How long is the longest movie in English staring a dwarf with brown hair released this year" as opposed to "How long is the longest movie" and then figure out which year was relevant, has a dwarf, and then put together all the answers.
Quickly but surely, AI has straight up changed the way we search - allowing us to get our answers fast, and for our search questions to be more complex. Questions that involve three niche factors can deliver an answer, even if AI has to look in three different places to put together the answer for you. And now of course, Google has found the best way to make money off of it.
From the blog of Google:
“The new Google Shopping experience uses AI to intelligently show the most relevant products, helping to speed up and simplify your research. You’ll now get an AI-generated brief with top things to consider for your search, plus products that meet your needs.”
So now you’ll be able to add multiple factors to your shopping searches, and Google will be able to provide you with recommendations faster, to avoid the digging. It is now possible to write "A red jacket light enough to wear in Arizona in the Spring" and google will make sense of it and help you find the right jacket.
There’s also new filters along the left side of the screen to make your search process, faster while the results will also feature Google’s AR Try On experiences,.
Google goes from Big Brother to Big Sister with it's new personalized feed of products to your Google Shopping home page, based on your past activities.
So now, when use Google Shopping, you’ll be shown products more relevant to you, and just like when your watching a Netflix movie, it'll pick up where you left off. Pretty cool, right?
Google’s also adding more price comparisons and tracking tools, leveling the playing field in many ways across the board. Google shopping is one of the most popular ways to get products, and for merchants, this means having the best up-to-date advertising and promotion videos and photos is key to be able to stand up to the competition now that pricing will be come more transparent (and as a result, more consistent from seller to seller).
In many ways, now the best branding will win. To update your product videos and promotional videos, check out Brainiac Pictures. Fast turn around times for commercials, product videos, and social media to enhance your brand's outward appearance in the new Google shopping experience.
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