B2B Live Action Explainer Video Best Practices

If your product is meant to be sold to businesses, then give the video a tutorial feeling. Answer questions and optimize the video with keywords that they are most likely to search for on YouTube and LinkedIn. This will give your live-action explainer video a better chance of being discovered amongst all the noise online.

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B2C Live Action Explainer Video Best Practices

If your product is meant for everyday consumers, then make sure to include quite a bit of lifestyle footage along with screen grabs. Your SAAS Product deserves the same level of production value as any physical product.

By using high-end cinema cameras, lighting techniques, and fantastic motion graphics, your explainer video will have a very commercial-looking feel to it.

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Structuring the information in a way to reach the potential customer is key and Brainiac can lead you for all of the best practices to grab your potential audience members and take them from understanding the software through possibly onboarding and becoming a potential customer.

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Steps to getting your live-action explainer video made:

1. Share all of the details about the audience and product

The director will take notes on messaging, product features, and who your audience is in terms of age and gender. What job title they hold, the price point that you are selling the software as a service for and any other information that can help inform the screenplay.

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2. Optimizing your live action, explainer video for success

The director will use multiple software programs and search methods to understand what keywords your audience uses when looking for programs or products like the one you are offering. Once the keyword list has been developed, a focus on high search volume/low competition keywords will be entered into the screenplay itself in order for the closed captions to help you when people are looking for products online.

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3. Approvals and pre-production

Once you approve the screenplay, you then select the actor you want from several fantastic options the director gives you. Next pre-production will begin with roughly a 4-6 week turnaround depending on your chosen actors' availability.

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4. Post-production and distribution

Post-production is where a lot of the magic in explainer videos happens. We take your logos, brand assets, screengrabs, brand colors, and the footage we shoot to create a great overview of the video.

We also show real people's hands on laptops interacting with your user interface and show how it fits in with the great scheme of life showing light stock footage and b-roll. This greatly helps when it comes to convincing an audience that your product is easy to use and helpful in the grander scheme of their business or lifestyle. Once the video is delivered, you get two free rounds of revisions. You will receive the title, hashtags, and description recommendations for the uploading of your video.

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The advantages of shooting multiple videos on the same day for your SAAS

If your software offers multiple services or benefits, it is a good idea to shoot a different video for each service. Say for example your software helps people optimize their business with accounting, and waste management, human resources tracking and a dozen other services under each category.

Creating videos with titles like "How to save money by reducing errors' or "How to track employee hours and benefits effectively". We use SEO software to identify what keywords people are looking for and then write your titles and scripts around it. People go on YouTube and Google looking for tips to solve their problems all the time. You can be found as their solution simply by answering their questions in the video and then leading them into a bigger overview of your product.

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This gives you more opportunities to show up in search results when people are looking for products that solve the problem your software addresses.

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It is extremely affordable to shoot more than one video in a day and many companies order anywhere between 5 to 10 videos at the same time. This allows them to reach their potential audience members specifically by job title and the specific service that person may be looking for.

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Book an appointment with Brainiac today.