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Lifestyle Marketing: Making Videos That Get Attention
CEOs, owners, and marketing directors know when selling a consumer goods product that involves health, wellness, or activities, lifestyle marketing with video is a necessity.
The first step is to understand your target buyer, and the benefits of your product and then use video for lifestyle marketing. Inserting your product into the life that your target consumer is looking to lead within a video context will help the consumer understand and visualize exactly what needs to happen.
What is Lifestyle Marketing?
Lifestyle marketing focuses on understanding your target audience’s daily activities and environment and integrating your product or service into that narrative. To work well, lifestyle marketing relies heavily on creating content that speaks to your audience’s identity. One effective way of doing this is through the use of user-generated content, social media, and marketing campaigns that align with the target audience’s interests. Brainiac offers packages that include a variety of different types of videos and content to fill your social feeds and ad channels.
How to induce Lifestyle Marketing into your videos
1. Understand Your Target Audience
For lifestyle marketing, you need to have a deep understanding of your target audience. Who are they? What are their values, interests, needs, and challenges? Where do they live? What kind of apartment, house, or loft? What do they do? This information will obviously inform the screenplay, casting, and overall production style.
2. Connect their life with your product
Lifestyle marketing creates a mental connection between consumers and your brand, using not just your product, but details about the active life that they lead, or also, want to lead. Casting, location, and writing style all play into this while maintaining your brand voice. Give all the details of your messaging and audience to your director during the script call and what will emerge is the perfect lifestyle marketing video.
3. Focus on High-Quality Content Creation
In lifestyle marketing, the quality of the content you produce is paramount. If the content is for broadcast and widescreen desktop, then product value should be at its core. If on social media, a UGC style with relatable actors is key. Brainiac offers both types of media in the same package.
Video is a must in lifestyle marketing as it allows brands to showcase real-life experiences and tell stories in a dynamic, engaging way.
4. Leverage Social Media to Build a Community
Social media platforms are ideal for lifestyle marketing because they allow you to engage directly with your target audience. These platforms offer an opportunity to create a community around your brand.
6. Create Lifestyle-Oriented Marketing Campaigns
When developing marketing campaigns with a lifestyle focus, it’s important to think beyond the product itself and concentrate on the benefits it brings to your audience's life. ANd of course understand, what the audience's life looks like.
The best lifestyle campaigns align the brand with the aspirations and values of the target audience. Create campaigns that reflect the things your audience cares about, and show them engaging with your product as part of their lives.
8. Measure and Optimize Campaigns
Make several ads at the same time so you can A/B test the video for effectiveness. Brainiac offers packages that cover your video needs across all platforms and allow you to create multiple versions of ads on the same day. You can then A/B test them on various platforms and use the ones that are performing best.
Work with the right video team
Effective lifestyle marketing isn’t just about selling products; it's about a strong undertstaing of your target market and the ability to communicate effectively with that market. You need a team like Brainiac, who knows how to optimize the video content itself directly for your target consumer. Book an appointment for a zoom with Brainiac today.